Метка: логистика

Скачать книгу Custom Nation бесплатно, читать книги онлайн Anthony Flynn, Emily Flynn Vencat, BenBella Books, Inc.

Книга: Custom Nation, скачать, купить и читать.

Автор книги из жанра product placement, зарубежная деловая литература, логистика, стартапы и создание бизнеса: Anthony Flynn, Emily Flynn Vencat, BenBella Books, Inc..

Идентификатор книги: 57130432.

книга Custom Nation  Краткое содержание бизнес книги: Custom Nation.

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can reinvigorate their businesses and increase profits.In Custom Nation, learn:• Why customization is key to today’s businesses and what does and doesn’t work• How to incorporate customization in new and established businesses to make your products stand out and sell• What strategies work for the most successful and profitable custom brandsDrawing on firsthand interviews with the CEOs and founders of dozens of companies specializing in customization, Custom Nation reveals how customization can make any business stand apart and generate market share, increase profit margins, and develop customer loyalty.

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Скачать книгу The E-Factor бесплатно, читать книги онлайн Adrie Reinders, Marion Freijsen, BenBella Books, Inc.

Книга: The E-Factor, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, логистика, успешные переговоры: Adrie Reinders, Marion Freijsen, BenBella Books, Inc..

Идентификатор книги: 57130162.

книга The E-Factor  Краткое содержание бизнес книги: The E-Factor.

As an entrepreneur, you’re not afraid to bend the rules and think outside the box. You’re not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems.As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their site—with a community of one million-plus and growing rapidly—is a virtual marketplace for entrepreneurs to make business connections, negotiate deals, exchange information, and advertise their products and services.In The E-Factor, Reinders and Freijsen educate entrepreneurs on the pitfalls that take down most entrepreneurs before they get started, such as restricted resources, skills gaps, and financial limitations, and show you how to overcome these obstacles. Discover how best to secure funding for your fledgling startup and how to use new forms of social media work to your advantage. Along the way, read a wide array of case studies of successes and learn lessons from others’ failures, including those from small business owners and burgeoning entrepreneurs, all the way up to multinational corporations, global brand leaders, and the founders themselves.The E-Factor shows you how to gain leverage and evaluate and reassess goals, products, and company structure to meet needs in a competitive environment. Combine the best traditional entrepreneurial thinking with new tools, ideas, and channels now at your disposal.

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Скачать книгу Breaking Out бесплатно, читать книги онлайн John Butman, Harvard Business Review Press

Книга: Breaking Out, скачать, купить и читать.

Автор книги из жанра product placement, логистика: John Butman, Harvard Business Review Press.

Идентификатор книги: 57381212.

книга Breaking Out  Краткое содержание бизнес книги: Breaking Out.

How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship.

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Скачать книгу Sense and Respond бесплатно, читать книги онлайн Jeff Gothelf, Josh Seiden, Harvard Business Review Press

Книга: Sense and Respond, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, логистика: Jeff Gothelf, Josh Seiden, Harvard Business Review Press.

Идентификатор книги: 57380357.

книга Sense and Respond  Краткое содержание бизнес книги: Sense and Respond.

The End of Assembly Line ManagementWe’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

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Скачать книгу Edge Strategy бесплатно, читать книги онлайн Alan Lewis, Dan McKone, Harvard Business Review Press

Книга: Edge Strategy, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, лидерство, логистика: Alan Lewis, Dan McKone, Harvard Business Review Press.

Идентификатор книги: 57380197.

книга Edge Strategy  Краткое содержание бизнес книги: Edge Strategy.

Are you missing opportunities for growth that are right in front of you?In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities.The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value:• Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering• Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering• Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customersWith engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies.Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.

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Скачать книгу The Analytical Marketer бесплатно, читать книги онлайн Adele Sweetwood, Harvard Business Review Press

Книга: The Analytical Marketer, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, логистика: Adele Sweetwood, Harvard Business Review Press.

Идентификатор книги: 57380167.

книга The Analytical Marketer  Краткое содержание бизнес книги: The Analytical Marketer.

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

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Скачать книгу HBR’s 10 Must Reads Collection (12 Books) бесплатно, читать книги онлайн Harvard Business Review, Clayton M. Christensen, Daniel Goleman, Peter F. Drucker, Michael E. Porter, Harvard Business Review Press

Книга: HBR’s 10 Must Reads Collection (12 Books), скачать, купить и читать.

Автор книги из жанра product placement, лидерство, логистика: Harvard Business Review, Clayton M. Christensen, Daniel Goleman, Peter F. Drucker, Michael E. Porter, Harvard Business Review Press.

Идентификатор книги: 57379537.

книга HBR's 10 Must Reads Collection (12 Books)  Краткое содержание бизнес книги: HBR’s 10 Must Reads Collection (12 Books).

This essential, comprehensive digital collection delivers the entire 12 books of the HBR’s 10 Must Reads series with over 120 Harvard Business Review articles.With this essential collection from Harvard Business Review, you’ll have the best management ideas and advice all in one place. Now offered as a comprehensive digital compilation, this set includes the entire library of Harvard Business Review articles (more than 120 of them) found in the HBR 10 Must Reads book series. From leadership and strategy to innovation and marketing, no other collection offers the top thinking from global experts on today’s most essential management topics.The collection includes must-have articles on the following topics: Leadership, Managing Yourself, Strategy, Managing People, Change Management, Communication, Innovation, Making Smart Decisions, Teams, Collaboration, and Strategic Marketing. In addition, you’ll get articles from the foundational HBR’s 10 Must Reads: The Essentials, which offers seminal pieces chosen by the editorial team at Harvard Business Review.Each book is packed with enduring advice from the best minds in business such as: Michael Porter, Clayton Christensen, Peter Drucker, John Kotter, Daniel Goleman, Jim Collins, Ted Levitt, Gary Hamel, W. Chan Kim, Renée Mauborgne and much more.The HBR’s 10 Must Reads Collection includes:HBR’s 10 Must Reads: The EssentialsThis book brings together the best thinking from management’s most influential experts. Once you’ve read these definitive articles, you can delve into each core topic the series explores: managing yourself, managing people, leadership, strategy, and change management.HBR’s 10 Must Reads on Managing YourselfThe path to your professional success starts with a critical look in the mirror. Here’s how to stay engaged throughout your 50-year work life, tap into your deepest values, solicit candid feedback, replenish your physical and mental energy, and rebound from tough times. This book includes the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen.HBR’s 10 Must Reads on Managing PeopleManaging your employees is fraught with challenges, even if you’re a seasoned pro. Boost their performance by tailoring your management styles to their temperaments, motivating with responsibility rather than money, and fostering trust through solicited input. This book includes the bonus article “Leadership That Gets Results,” by Daniel Goleman.HBR’s 10 Must Reads on LeadershipAre you an extraordinary leader—or just a good manager? Learn how to motivate others to excel, build your team’s confidence, set direction, encourage smart risk-taking, credit others for your success, and draw strength from adversity. This book includes the bonus article “What Makes an Effective Executive,” by Peter F. Drucker.HBR’s 10 Must Reads on StrategyIs your company spending too much time on strategy development, with too little to show for it? Discover what it takes to distinguish your company from rivals, clarify what it will (and won’t) do, create blue oceans of uncontested market space, and make your priorities explicit so employees can realize your vision. This book includes the bonus article “What Is Strategy?” by Michael E. Porter.HBR’s 10 Must Reads on Change ManagementMost companies’ change initiatives fail—but yours can beat the odds. Learn how to overcome addiction to the status quo, establish a sense of urgency, mobilize commitment and resources, silence naysayers, minimize the pain of change, and motivate change even when business is good. This book includes the bonus article “Leading Change,” by John P. Kotter.HBR’s 10 Must Reads on InnovationTo innovate profitably, you need more than just creativity. Learn how to decide which ideas are worth pursuing, innovate through the front lines, tailor your efforts to meet customer’s needs, and avoid classic pitfalls. This book includes the bonus article “The Discipline of Innovation” by Peter F. Drucker.HBR’s 10 Must Reads on CommunicationThe best leaders know how to communicate clearly and persuasively. From connecting with the audience and establishing credibility to inspiring others to carry out your vision, get the skills you need to express your ideas with clarity and impact—no matter what the situation. This book includes the bonus article “The Necessary Art of Persuasion” by Jay A. Conger.HBR’s 10 Must Reads on CollaborationJoin forces with others inside and outside your organization to solve your toughest problems. Learn how to forge strong relationships, build a collaborative culture, and manage conflict wisely. This book includes the bonus article “Social Intelligence and the Biology of Leadership” by Daniel Goleman and Richard Boyatzis.HBR’s 10 Must Reads on Strategic Marketing Reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts provide the insights and advice you need to figure out what business you’re really in, uncover your brand’s strengths and weaknesses, and end the war between sales and marketing. This book includes the bonus article “Marketing Myopia” by Theodore Levitt.HBR’s 10 Must Reads on Making Smart DecisionsDiscover why bad decisions happen to good managers—and how to make better ones. Get the skills you need to make bold decisions that challenge the status quo, support your decisions with data, and foster and address constructive criticism. This book includes the bonus article “Before You Make that Big Decision …” by Daniel Kahneman, Dan Lovallo, and Olivier Sibony.HBR’s 10 Must Reads on Teams Most teams underperform. Yours can beat the odds. Learn how to boost team performance through mutual accountability, motivate large, diverse groups to tackle complex projects, and increase your teams’ emotional intelligence. This book includes the bonus article “The Discipline of Teams” by John R. Katzenbach and Douglas K. Smith.About the HBR’s 10 Must Reads Series:HBR's 10 Must Reads series is the definitive collection of ideas and best practices for aspiring and experienced leaders alike. These books offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from the best minds in business.

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Скачать книгу This is Service Design Thinking бесплатно, читать книги онлайн Marc Stickdorn, Jakob Schneider, BIS Publishers

Книга: This is Service Design Thinking, скачать, купить и читать.

Автор книги из жанра дизайн, логистика, лояльность: Marc Stickdorn, Jakob Schneider, BIS Publishers.

Идентификатор книги: 57123027.

This is Service Design Thinking  Краткое содержание бизнес книги: This is Service Design Thinking.

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking. A set of 23 international authors and even more online contributors from the global service design community invested their knowledge, experience and passion together to create this book. It introduces service design thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals. Besides an introduction to service design thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the design of services. Additionally, the book outlines an iterative design process and showcases 25 adaptable service design tools, exemplifying the practice of service design with five international case studies. The book concludes with an insight into the current state of service design research and sets service design thinking in a philosophical context. In collaboration with: (in alphabetical order) Kate Andrews (UK), Beatriz Belmonte (E), Ralf Beuker (GER), Fergus Bisset (UK), Kate Blackmon (UK), Johan Blomkvist (SE), Simon Clatworthy (NO), Lauren Currie (UK), Sarah Drummond (UK), Jamin Hegeman (USA), Stefan Holmlid (SE), Luke Kelly (NL), Lucy Kimbell (UK), Satu Miettinen (FI), Asier Pérez (E), Bas Raijmakers (NL), Jakob Schneider (GER), Fabian Segelström (SE), Marc Stickdorn (A), Renato Troncon (IT), Geke van Dijk (NL), Arne van Oosterom (NL), Erik Widmark (S)

Лояльность в бизнесе, для кого?
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Можете бесплатно прочитать онлайн отрывок книги в жанре   дизайн, логистика, лояльность из серии.
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Скачать книгу Generation Deluxe бесплатно, читать книги онлайн Iris Nowell, Dundurn

Книга: Generation Deluxe, скачать, купить и читать.

Автор книги из жанра биографии и мемуары, логистика, лояльность: Iris Nowell, Dundurn.

Идентификатор книги: 56007627.

Generation Deluxe  Краткое содержание бизнес книги: Generation Deluxe.

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich – and celebrities – are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.

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Скачать книгу Differentiate to Dominate бесплатно, читать книги онлайн Peter Engelhardt, Global Publishing Group

Книга: Differentiate to Dominate, скачать, купить и читать.

Автор книги из жанра логистика, лояльность: Peter Engelhardt, Global Publishing Group.

Идентификатор книги: 57301597.

Differentiate to Dominate  Краткое содержание бизнес книги: Differentiate to Dominate.

Today in business you want to be more than &quot;good enough&quot;, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market.<br /> <br />Learn how to differentiate to dominate so you can:<br />1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.<br />2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.<br />3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the &quot;noise&quot; and be remembered for its uniqueness.<br />4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.<br />5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.<br />6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.<br />7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand.<br /> <br />Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market.<br /> <br /><i>&quot;…this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'.&quot;</i> – Jack Delosa, founder of The Entourage and BRW Young Rich List member.

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