Книга: What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Denise Yohn Lee

Идентификатор книги: 28284081

  Краткое содержание книги: What Great Brands Do. The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

• Цена книги: 2126.25 руб.
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Книга: Marketing For Dummies, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Ruth Mortimer, Craig Smith, Alexander Hiam, Gregory Brooks

Идентификатор книги: 28316931

  Краткое содержание книги: Marketing For Dummies

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.

• Цена книги: 1670.46 руб.
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Книга: Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Kevin Daum, Daniel Turner A.

Идентификатор книги: 28297689

  Краткое содержание книги: Roar! Get Heard in the Sales and Marketing Jungle. A Business Fable

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R Recognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

• Цена книги: 1743.39 руб.
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Книга: Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Jim Cockrum

Идентификатор книги: 28297284

  Краткое содержание книги: Free Marketing. 101 Low and No-Cost Ways to Grow Your Business, Online and Off

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a «squeeze page,» the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you «No.» Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.

• Цена книги: 2051.04 руб.
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Книга: Share This Too. More Social Media Solutions for PR Professionals, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Rob Brown, Brian Solis, Stephen Waddington

Идентификатор книги: 28294197

  Краткое содержание книги: Share This Too. More Social Media Solutions for PR Professionals

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.

• Цена книги: 2430.86 руб.
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Книга: How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Derek Hall, Shelby Hall, Mark Yarnell, Valerie Bates

Идентификатор книги: 28293774

  Краткое содержание книги: How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time left to turn it around. How to Become Filthy, Stinking Rich Through Network Marketing is for those who refuse to accept this nonsense. With such a confusing array of home business opportunities and so many millions caught in the financial meltdown, there has never been a more important time for due diligence and a proven path to follow. In How to Become Filthy, Stinking Rich Through Network Marketing you will learn how to: Select the right networking company based on expert advice and solid criteria Thrive as an entrepreneur Deal with fear, rejection, inertia, and naysayers Build professional habits that drive success Lead, motivate, and serve your team Recruit with rejection-free strategies Learn how to develop an entrepreneurial spirit through network marketing in order to build dramatic prosperity today.

• Цена книги: 1515.49 руб.
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Книга: Share This. The Social Media Handbook for PR Professionals, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом:

Идентификатор книги: 28307679

  Краткое содержание книги: Share This. The Social Media Handbook for PR Professionals

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

• Цена книги: 2430.86 руб.
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Книга: Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Neal Schaffer

Идентификатор книги: 28298526

  Краткое содержание книги: Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

• Цена книги: 1899.11 руб.
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Книга: The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Ian Dodson

Идентификатор книги: 28277628

  Краткое содержание книги: The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

• Цена книги: 3798.23 руб.
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Книга: The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Alexander Jutkowitz

Идентификатор книги: 28278609

  Краткое содержание книги: The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

• Цена книги: 1899.11 руб.
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