Рубрика: Маркетинговые исследования и анализ

Книги про маркетинговые исследования и анализ в бизнесе

Скачать книгу The Direct Mail Solution бесплатно, читать книги онлайн Craig Simpson, Dan S. Kennedy, Entrepreneur Press

Книга: The Direct Mail Solution, скачать, купить и читать.

Автор книги из жанра маркетинговые исследования и анализ: Craig Simpson, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741351.

The Direct Mail Solution  Краткое содержание бизнес книги: The Direct Mail Solution.

Reported in 2013 as the marketing channel that «delivers the best ROI for customer acquisition and retention» by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу The Direct Mail Solution про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Uncommon Sense бесплатно, читать книги онлайн Jill Harrington, Figure 1 Publishing

Книга: Uncommon Sense, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, маркетинговые исследования и анализ, управление продажами: Jill Harrington, Figure 1 Publishing.

Идентификатор книги: 56836122.

Uncommon Sense  Краткое содержание бизнес книги: Uncommon Sense.

Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing AwardsYou’re a talented sales professional, but you face big hairy sales challenges every day and you just can’t seem to get anywhere.• Why can’t I get time with my prospects and clients?• Why are my benefit-loaded e-mails and phone calls falling on deaf ears?• How do I loosen the stranglehold of an established supplier?• How do I convert more leads into sales?• How do I stand out when my competition claims the exact same benefits?Same old questions, but in today’s market they call for different answers. Uncommon Sense shows you how to shift your thinking and behavior to stand out from the pack and achieve bigger, better sales, faster. It’s time to dispense with the common nonsense of dusty old selling imperatives (like, elevator pitches, unique value propositions, and Always Be Closing). Stop thinking like a seller, and start thinking like your customers and prospects. Uncommon Sense shows you how to shift the way you sell . . . and the results you get:• Provides a toolkit of practical strategies and tactics that will improve your access to prospects, enrich engagements with your customers, and transform your results.• Features dozens of examples of calls gone seriously wrong, career-changing stories of real salespeople, eye-opening statistics, and tips for thinking your way out of self-defeating behaviors into providing real value for clients.• Presents counter-intuitive sales thinking in bite-sized chunks for the busy salesperson who wants practical advice on specific topics.Whether you’re a seasoned sales pro or a novice, a sales manager who wants to launch the team to new levels of performance, or a small business owner struggling with the selling role, Uncommon Sense is the personal sales coach you need to shift your thinking, shift your habits, and shift your performance to new heights.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, бизнес-стратегии, маркетинговые исследования и анализ, управление продажами из серии   .
Купить, скачать и прочитать. Запомнить книгу Uncommon Sense про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Launching to Leading бесплатно, читать книги онлайн Ken Rutsky, Morgan James Publishing

Книга: Launching to Leading, скачать, купить и читать.

Автор книги из жанра product placement, маркетинговые исследования и анализ: Ken Rutsky, Morgan James Publishing.

Идентификатор книги: 56428302.

Launching to Leading  Краткое содержание бизнес книги: Launching to Leading.

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn’t seem to care. <i>Launching to Leading</i> explains how and why market leaders succeed in breaking through and leading in today’s crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу Launching to Leading про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Tuning into Mom бесплатно, читать книги онлайн Michal Clements, Teri Lucie Thompson, Purdue University Press

Книга: Tuning into Mom, скачать, купить и читать.

Автор книги из жанра маркетинговые исследования и анализ: Michal Clements, Teri Lucie Thompson, Purdue University Press.

Идентификатор книги: 56416137.

Tuning into Mom  Краткое содержание бизнес книги: Tuning into Mom.

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the «American Mom» market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages;from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers.The authors combine large scale quantitative research of more than 4,700 mothers with qualitative case studies from individual participants. The authors also draw on decades of real-world experience to combine their research with implementable examples of best practice. Highly recommended for practitioners in retailing and product development, this book will also be a valuable supplemental text for college courses in consumer behavior and marketing strategy.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу Tuning into Mom про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Making Money from Photography in Every Conceivable Way бесплатно, читать книги онлайн Steve Bavister, David and Charles

Книга: Making Money from Photography in Every Conceivable Way, скачать, купить и читать.

Автор книги из жанра product placement, искусство фотографии, маркетинговые исследования и анализ: Steve Bavister, David and Charles.

Идентификатор книги: 56358232.

Making Money from Photography in Every Conceivable Way  Краткое содержание бизнес книги: Making Money from Photography in Every Conceivable Way.

In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including:Advice on shooting and selling stock photographyHow to get your work into picture librariesSuccessful strategies for wedding and portrait photographyInspirational, high-quality examples from top photographersTips on running your own photography business–This text refers to an out of print or unavailable edition of this title.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, искусство фотографии, маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу Making Money from Photography in Every Conceivable Way про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Modern Health Care Marketing бесплатно, читать книги онлайн Gamini Gunawardane, World Scientific Publishing Company

Книга: Modern Health Care Marketing, скачать, купить и читать.

Автор книги из жанра product placement, маркетинговые исследования и анализ, прикладные отрасли медицины: Gamini Gunawardane, World Scientific Publishing Company.

Идентификатор книги: 56101392.

Modern Health Care Marketing  Краткое содержание бизнес книги: Modern Health Care Marketing.

This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.<b>Contents:</b> <ul><li><b><i>Health Care Marketing: Evolution and Modern Trends:</i></b><ul><li>Introduction to Health Care Marketing</li><li>Health Care Marketing: Evolution and Modern Trends</li></ul></li><li><b><i>Health Care Marketing Strategy Formulation and Implementation Process:</i></b><ul><li>Health Care Marketing Strategy Formulation Process</li><li>Health Care Market and Marketing Research</li><li>Understanding the Health Care Organization's Competition</li><li>Understanding Customer/Patient Characteristics and Behavior Affecting Health Care Marketing</li><li>Customer/Patient Experience: Key Driver of Modern Health Care Marketing</li><li>Market Segmentation in Health Care Marketing</li><li>Health Care Marketing Mix: Planning Health Care Marketing Strategy for Each Segment/Niche</li></ul></li><li><b><i>Health Care Marketing Program Implementation:</i></b><ul><li>Integrating Digital Technology into Modern Health Care Marketing</li><li>Employee Engagement and Internal Marketing in Health Care Marketing </li><li>Marketing to Physicians: Physician Engagement and Physician Relations Management in Health Care Marketing</li><li>Legal and Ethical Issues Affecting Health Care Marketing</li></ul></li><li><b><i>Health Care Marketing in Special Sectors:</i></b><ul><li>Direct Health Care Marketing in Special Sectors: Physician Services, Hospital Services, Managed Care Products (HMOs and ACOs), Pharmaceuticals, and Public Health</li><li>Marketing Health Care Globally</li></ul></li></ul><br><b>Readership:</b> Researchers, graduate and undergraduate students, as well as professionals in health care management and marketing.Health Care;Health Care Services;Health Care Marketing;Services Marketing0<b>Key Features:</b><ul><li>A useful practitioner guide for those working in health care organizations</li><li>Updated coverage to the recent developments in the health care industry</li><li>Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices</li></ul>

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, маркетинговые исследования и анализ, прикладные отрасли медицины из серии   .
Купить, скачать и прочитать. Запомнить книгу Modern Health Care Marketing про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу The Organic Profit бесплатно, читать книги онлайн Andrew N. Case, University of Washington Press

Книга: The Organic Profit, скачать, купить и читать.

Автор книги из жанра здоровье, маркетинговые исследования и анализ, экология: Andrew N. Case, University of Washington Press.

Идентификатор книги: 55325573.

The Organic Profit  Краткое содержание бизнес книги: The Organic Profit.

From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one&#65533;s way to sustainability come from?In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.Rodale&#65533;s marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform,&#65533;The Organic Profit&#65533;is essential reading.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   здоровье, маркетинговые исследования и анализ, экология из серии   Weyerhaeuser Environmental Books.
Купить, скачать и прочитать. Запомнить книгу The Organic Profit про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу The User Experience Team of One бесплатно, читать книги онлайн Leah Buley, Rosenfeld Media

Книга: The User Experience Team of One, скачать, купить и читать.

Автор книги из жанра кризисное управление, маркетинговые исследования и анализ: Leah Buley, Rosenfeld Media.

Идентификатор книги: 55083509.

The User Experience Team of One  Краткое содержание бизнес книги: The User Experience Team of One.

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   кризисное управление, маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу The User Experience Team of One про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Interviewing Users бесплатно, читать книги онлайн Steve Portigal, Rosenfeld Media

Книга: Interviewing Users, скачать, купить и читать.

Автор книги из жанра кризисное управление, маркетинговые исследования и анализ: Steve Portigal, Rosenfeld Media.

Идентификатор книги: 55083477.

Interviewing Users  Краткое содержание бизнес книги: Interviewing Users.

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   кризисное управление, маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу Interviewing Users про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.


Скачать книгу Storytelling for User Experience бесплатно, читать книги онлайн Whitney Quesenbery, Kevin Brooks, Rosenfeld Media

Книга: Storytelling for User Experience, скачать, купить и читать.

Автор книги из жанра кризисное управление, маркетинговые исследования и анализ: Whitney Quesenbery, Kevin Brooks, Rosenfeld Media.

Идентификатор книги: 55083285.

Storytelling for User Experience  Краткое содержание бизнес книги: Storytelling for User Experience.

We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   кризисное управление, маркетинговые исследования и анализ из серии   .
Купить, скачать и прочитать. Запомнить книгу Storytelling for User Experience про рекламу.
Читаем и узнаем новое в книгах об маркетинговых исследованиях и анализе.
Применяем на практике приемы и методы маркетинга.