Книга: Tell The Truth, скачать, купить и читать.

Автор книги из жанра реклама: Sue Unerman, Jonathan Salem Baskin, BenBella Books, Inc..

Идентификатор книги: 57130342.

  Краткое содержание бизнес книги: Tell The Truth.

Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social media that era is over.Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don’t always sell products. Consumers determine what’s true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions.In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

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Книга: How to Create an Idea If You Are Not Ogilvy, скачать, купить и читать.

Автор книги из жанра реклама: Alexey Ivanov, ibidem.

Идентификатор книги: 56661037.

  Краткое содержание бизнес книги: How to Create an Idea If You Are Not Ogilvy.

Why are recommendations like «Think outside the box!», «Go around», «Think Different!» the real killers of creative thought?

What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?

What is the ideal product and how does it help to sell the real product?

What is a powerful approach ad people can borrow from physicists and children?

Why is the trial-and-error method a sure way to waste intellectual resources?

How do you force competitors to advertise your services?

What is functional blindness and how does it reduce human creativity?

How can you compel a banker to pay you 10 times more for your job?

Why does a true ad man constantly feel like a loser?

How does a poetry reading improve response on copywriting?

Which useful insights can an advertiser learn from a taxi driver?

How has symmetry prevented seeing the obvious solution during seven decades?

Which tool is the favorite among advertising men of all countries, times, and nationalities?

Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

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Книга: Outrageous Advertising That’s Outrageously Successful, скачать, купить и читать.

Автор книги из жанра реклама: Bill Glazer, Morgan James Publishing.

Идентификатор книги: 55291549.

  Краткое содержание бизнес книги: Outrageous Advertising That’s Outrageously Successful.

When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advertised in a very OUTRAGEOUS way which resulted in receiving much more than he would have received from the Jobber. It was easy. Here is an OUTRAGEOUS idea–it's easy to make a lot of money from advertising. That's right, easy money! This book, OUTRAGEOUS ADVERTISING THAT'S OUTRAGEOUSLY SUCCESSFUL, explains in certain terms how to advertise and make money. Rich with examples and stories showing exactly how to implement a successful OUTRAGEOUS program, this book cracks the code on getting a return on your advertising dollars–an OUTRAGEOUS return!

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

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