Метка: No B.S.

Скачать книгу No B.S. Guide to Marketing to Leading Edge Boomers & Seniors бесплатно, читать книги онлайн Dan S. Kennedy, Entrepreneur Press

Книга: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors, скачать, купить и читать.

Автор книги из жанра product placement: Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741159.

книга No B.S. Guide to Marketing to Leading Edge Boomers & Seniors  Краткое содержание бизнес книги: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

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Скачать книгу No B.S. Trust Based Marketing бесплатно, читать книги онлайн Matt Zagula, Dan S. Kennedy, Entrepreneur Press

Книга: No B.S. Trust Based Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Matt Zagula, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741151.

книга No B.S. Trust Based Marketing  Краткое содержание бизнес книги: No B.S. Trust Based Marketing.

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers• 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations• How to avoid dumb mistakes that scream “salesman” to prospects• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
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Скачать книгу No B.S. Grassroots Marketing бесплатно, читать книги онлайн Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press

Книга: No B.S. Grassroots Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741111.

книга No B.S. Grassroots Marketing  Краткое содержание бизнес книги: No B.S. Grassroots Marketing.

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features• Presents a marketing approach specifically engineered for small (local) businesses• Reveals 9 No B.S. inconvenient truths and how to implement them• Illustrates concepts with examples from practicing business owners• From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies• Identifies what’s wrong with traditional and new media advertising• Offers methodology to break free from ingrained tendencies and copycat marketing

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
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Скачать книгу Taxpertise бесплатно, читать книги онлайн Bonnie Lee, Entrepreneur Press

Книга: Taxpertise, скачать, купить и читать.

Автор книги из жанра product placement, бухучет / налогообложение / аудит: Bonnie Lee, Entrepreneur Press.

Идентификатор книги: 51740607.

книга Taxpertise  Краткое содержание бизнес книги: Taxpertise.

Taxpayer champion and enrolled agent Bonnie Lee puts the IRS under the microscope and uncovers proven methods, and surprisingly simple strategies to minimize your taxable income, maximize deductions, and, ultimately—add thousands back to your business’ bottom line! Do you owe an insurmountable sum to the IRS? Pay pennies on the dollar. Secret formula the IRS uses to determine an acceptable offer is revealed—Page 246 Save tax dollars simply by reorganizing your workspace—Page 17 Stuff tax dollars back into your pocket by fixing errors on your balance sheet—Page 50 Eat tax-free! Some meal expenses are 100 % deductible. Find out what qualifies—Page 56 Got a great hobby you’re turning into a bona fide business? Deduct the losses by following these guidelines—Page 99 Is your home office a red flag?—Page 107 You inherited Grandma’s house. Do you have to pay taxes on it?—Page 121 Can you write off your clothing?—Page 133 Under IRS audit? Learn “audit speak” to deal effectively with the IRS—Page 215

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

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Скачать книгу No B.S. Direct Marketing бесплатно, читать книги онлайн Dan S. Kennedy, Entrepreneur Press

Книга: No B.S. Direct Marketing, скачать, купить и читать.

Автор книги из жанра product placement, малый и средний бизнес, маркетинговые исследования и анализ, музеи и коллекции, реклама: Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 57290062.

No B.S. Direct Marketing  Краткое содержание бизнес книги: No B.S. Direct Marketing.

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Как важны маркетинговые исследования и анализ в бизнесе?
Узнаем все о маркетинговых исследованиях и анализе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, малый и средний бизнес, маркетинговые исследования и анализ, музеи и коллекции, реклама из серии   No B.S..
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Скачать книгу No B.S. Guide to Brand-Building by Direct Response бесплатно, читать книги онлайн Dan S. Kennedy, Entrepreneur Press

Книга: No B.S. Guide to Brand-Building by Direct Response, скачать, купить и читать.

Автор книги из жанра реклама: Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741407.

No B.S. Guide to Brand-Building by Direct Response  Краткое содержание бизнес книги: No B.S. Guide to Brand-Building by Direct Response.

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand—without corporate-sized investment. Mastering Kennedy’s branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe—customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   реклама из серии   No B.S..
Купить, скачать и прочитать. Запомнить книгу No B.S. Guide to Brand-Building by Direct Response про рекламу.
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