Рубрика: Реклама в бизнесе

Реклама в бизнесе – двигатель торговли

Скачать книгу The Marketing Plan Handbook бесплатно, читать книги онлайн Robert W. Bly, Entrepreneur Press

Книга: The Marketing Plan Handbook, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, малый и средний бизнес, реклама: Robert W. Bly, Entrepreneur Press.

Идентификатор книги: 57289687.

The Marketing Plan Handbook  Краткое содержание бизнес книги: The Marketing Plan Handbook.

Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.Learn how to:Develop a clear business visionPosition your business and services strategicallyResearch your market and target your ideal clientIntegrate online and offline marketingPut measurements in place to assess marketing tacticsCreate an effective implementation scheduleReview and troubleshoot for future success and growthWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, бизнес-стратегии, малый и средний бизнес, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу The Marketing Plan Handbook про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Affiliate Products бесплатно, читать книги онлайн Mostafa Afshari, eBookIt.com

Книга: Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Affiliate Products, скачать, купить и читать.

Автор книги из жанра интернет-бизнес, малый и средний бизнес, реклама: Mostafa Afshari, eBookIt.com.

Идентификатор книги: 57217637.

Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Affiliate Products  Краткое содержание бизнес книги: Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Affiliate Products.

Affiliate Marketing, if done properly, is the most lucrative online business. Every experienced online marketer knows this formula: cheap, quality traffic + top converting affiliate programs = huge positive ROI. This book is all about optimizing this formula. I have condensed my 15 years of online marketing experience in Affiliate Marketing Success-Step By Step Guide; so, you can be assured that you get the information from the horse&#39;s mouth. You will learn strategic methods to drive very cheap (even less than $0.01 CPC) or 100% free traffic to your products from 30 (free and paid) tested traffic sources, how to find your best suitable niche and super EPC affiliate programs, how to match the best fitted, converting traffic sources to your affiliate programs to make money online and how to start your affiliate marketing in a few days and reach to the highest effectiveness with zero or very small out of the pocket budget.<br><br>Both beginners and experienced marketers will find this step by step affiliate marketing guide packed with working methods for 2015 and beyond.<br><br>The book covers many of practical topics including:<br><br>– 30 Measly Cheap or Free, Author&#39;s Tested ROI Making Traffic Sources<br>– A Unique Technique to Create Unlimited Original, Human Edited Articles about Any Niche or Affiliate Program in Just 15 Minutes<br>– Proactive Online Marketing: How Calculate the Profitability of Your Advertising Campaigns Before Spending A Dime<br>– How to Triple Your Current Organic Traffic Each Month Using a Guaranteed White Hat SEO Trick<br>– 50 Super Converting Affiliate Programs Pre-Matched with Their ROI Driven Traffic Sources Ready to Make Money Online<br>– 6 Essential SEO Tips for Affiliate Marketing in 2015 and Next Years<br>– A Little Ethical Trick to Spy on Other Affiliates Traffic Sources and Steal Their Traffic<br>– An Unused Method to Reach 80% of Untapped Organic Traffic and Dominate Search Engines&#39; First Page Ranks<br>– Smart Ideas to Reach 500%-1000% ROIs in Social Marketing<br>– How to Get Experts Answer to Any Affiliate Marketing Question with A Few Clicks of Mouse

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   интернет-бизнес, малый и средний бизнес, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Affiliate Marketing Success-Step By Step Guide to Make 1000% ROI Using Dirt Cheap or Free Traffic Sources and Top Converting Affiliate Products про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Branding For Dummies бесплатно, читать книги онлайн Bill Chiaravalle, Barbara Schenck Findlay

Книга: Branding For Dummies, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Bill Chiaravalle, Barbara Schenck Findlay.

Идентификатор книги: 28282011.

Branding For Dummies  Краткое содержание бизнес книги: Branding For Dummies.

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Branding For Dummies про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads бесплатно, читать книги онлайн Edward Boches, Luke Sullivan

Книга: Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Edward Boches, Luke Sullivan.

Идентификатор книги: 28276638.

Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads  Краткое содержание бизнес книги: Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads.

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking бесплатно, читать книги онлайн Tom Monahan

Книга: The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Tom Monahan.

Идентификатор книги: 28969717.

The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking  Краткое содержание бизнес книги: The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking.

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! бесплатно, читать книги онлайн Fred Hahn E.

Книга: Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Fred Hahn E..

Идентификатор книги: 28968341.

Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!  Краткое содержание бизнес книги: Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!.

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising бесплатно, читать книги онлайн Joseph Jaffe

Книга: Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Joseph Jaffe.

Идентификатор книги: 28966325.

Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising  Краткое содержание бизнес книги: Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising.

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to «new marketing.»

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership бесплатно, читать книги онлайн Joseph Jaffe

Книга: Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Joseph Jaffe.

Идентификатор книги: 28961517.

Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership  Краткое содержание бизнес книги: Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership.

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters бесплатно, читать книги онлайн Joseph Sugarman

Книга: The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Joseph Sugarman.

Идентификатор книги: 28971805.

The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters  Краткое содержание бизнес книги: The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу The Adweek Copywriting Handbook. The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.


Скачать книгу And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials бесплатно, читать книги онлайн Larry Oakner

Книга: And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Larry Oakner.

Идентификатор книги: 28970837.

And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials  Краткое содержание бизнес книги: And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials.

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.