Книга: Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Rick Marcet

Идентификатор книги: 28319226

  Краткое содержание книги: Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.

• Цена книги: 3034.78 руб.
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Книга: Marketing For Dummies, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Gregory Brooks, Ruth Mortimer, Craig Smith, Alexander Hiam

Идентификатор книги: 28316940

  Краткое содержание книги: Marketing For Dummies

Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales

• Цена книги: 2164.99 руб.
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Книга: The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Robbin Phillips, Greg Cordell, Geno Church, John Moore

Идентификатор книги: 28308363

  Краткое содержание книги: The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

• Цена книги: 1899.11 руб.
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Книга: Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Anita Campbell, David Langton

Идентификатор книги: 28297572

  Краткое содержание книги: Visual Marketing. 99 Proven Ways for Small Businesses to Market with Images and Design

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative «stunts.» This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

• Цена книги: 2275.14 руб.
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Книга: Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Tim Halloran

Идентификатор книги: 28284090

  Краткое содержание книги: Romancing the Brand. How Brands Create Strong, Intimate Relationships with Consumers

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

• Цена книги: 2126.25 руб.
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Книга: The Brian Solis Digital Reader, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Brian Solis

Идентификатор книги: 28272912

  Краткое содержание книги: The Brian Solis Digital Reader

• Цена книги: 3418.40 руб.
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Книга: Changing the Channel. 12 Easy Ways to Make Millions for Your Business, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Michael Masterson, MaryEllen Tribby

Идентификатор книги: 28297293

  Краткое содержание книги: Changing the Channel. 12 Easy Ways to Make Millions for Your Business

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. Discusses how to create successful marketing campaigns by using a mix of different marketing channels Offers some smart ways to track customer buying habits with a database that covers all marketing channels Helps you learn how to develop profitable relationships with your customers through frequent contact and by providing free quality content-not just sales pitches With this book as your guide, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve the bottom line of your business.

• Цена книги: 1135.67 руб.
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Книга: The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Mary Abbazia, Tom Spitale

Идентификатор книги: 28272687

  Краткое содержание книги: The Accidental Marketer. Power Tools for People Who Find Themselves in Marketing Roles

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

• Цена книги: 1823.15 руб.
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Книга: The Ways to New. 15 Paths to Disruptive Innovation, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Jean-Marie Dru

Идентификатор книги: 28285089

  Краткое содержание книги: The Ways to New. 15 Paths to Disruptive Innovation

Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail's pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only—when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L'oreal, Procter & Gamble, and Salesforce.com, to show you the glaring differences between disruption and stagnation. We like to think that we live in a world where innovation happens at a staggering pace. The reality is that we don't, but that leaves an opening that your organization can fill if you're willing to break from the herd. This book shows you how start turning in a new direction, toward sustained, forward-thinking growth. Foster organic growth within your organization Become more proactive about innovation Understand the famous «Disruption» methodology Learn the specific, proven paths to disruption Everyone loves to cite Apple, Google, and Amazon as proof of high-speed innovation. But companies like this represent only 20% of companies worldwide—the other 80% are still floundering and failing to move forward. The Ways to New gives you a roadmap to innovation, and the tools to make it work.

• Цена книги: 2278.94 руб.
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Книга: Big Data Marketing. Engage Your Customers More Effectively and Drive Value, скачать, купить и читать

Автор книги из жанра зарубежная деловая литература, классический маркетинг, управление маркетингом: Lisa Arthur

Идентификатор книги: 28283910

  Краткое содержание книги: Big Data Marketing. Engage Your Customers More Effectively and Drive Value

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.

• Цена книги: 2278.94 руб.
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