Книга: The Analytical Marketer, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, логистика: Adele Sweetwood, Harvard Business Review Press.

Идентификатор книги: 57380167.

книга The Analytical Marketer  Краткое содержание бизнес книги: The Analytical Marketer.

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organization—digital, agile, and analytical—and the tools for reinventing it.Written by the head of global marketing for SAS, The Analytical Marketer is based on the author’s firsthand experience of transforming a marketing organization from “art” to “art and science.” Challenged and inspired by their company’s own analytics products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer the modern marketer. Key marketers and managers at SAS tell their stories alongside the author’s candid lessons learned as she led the marketing organization’s transformation. With additional examples from other leading companies, this book is a practical guide and set of best practices for creating a new marketing culture that thrives on and adds value through data and analytics.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, бизнес-стратегии, логистика.
Купить, скачать и прочитать. узнать новое в книге The Analytical Marketer про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.


Скачать книгу The Analytical Marketer бесплатно, читать книги онлайн Adele Sweetwood, Harvard Business Review Press

Платформа MEGGA

Присоединяйтесь к Платформе MEGGA.

Нету отзывов