Метка: логистика

Скачать книгу Financial Intelligence for Entrepreneurs бесплатно, читать книги онлайн Karen Berman, Joe Knight, Harvard Business Review Press

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Книга: Financial Intelligence for Entrepreneurs, скачать, купить и читать.

Автор книги из жанра бухучет / налогообложение / аудит, логистика, финансовые инструменты: Karen Berman, Joe Knight, Harvard Business Review Press.

Идентификатор книги: 57377797.

книга Financial Intelligence for Entrepreneurs  Краткое содержание бизнес книги: Financial Intelligence for Entrepreneurs.

Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers.Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover:Why the assumptions behind financial data matter- What income statements, balance sheets, and cash flow statements really reveal- How to use ratios to assess your venture's financial health- How to calculate return on your investments in your enterprise- Ways to use financial information to do your own job better- How to instill financial intelligence throughout your teamAuthoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to «talk numbers» confidently with colleagues, partners, and employees– and fully understand how to use financial data to make better decisions for your business.

Книги о финансовых инструментах.

Что такое финансы? Для чего надо знать как работают финансы?.
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Купить, скачать и прочитать литературу и узнать новое в книге Financial Intelligence for Entrepreneurs про финасовые инструменты в жизни, бизнесе и мировых рынках.
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Скачать книгу Advanced Brand Management — 3rd Edition бесплатно, читать книги онлайн Paul Temporal, Harriman House

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Книга: Advanced Brand Management — 3rd Edition, скачать, купить и читать.

Автор книги из жанра product placement, логистика, успешные переговоры: Paul Temporal, Harriman House.

Идентификатор книги: 51739383.

книга Advanced Brand Management -- 3rd Edition  Краткое содержание бизнес книги: Advanced Brand Management — 3rd Edition.

Brands have never been more important than they are today.

As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.

But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? <i>Advanced Brand Management</i> is the indispensable guide that provides all the answers.

Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.

In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.

If you want to make your own branding a success, you can't afford to be without <i>Advanced Brand Management</i>.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, успешные переговоры.
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Скачать книгу The Boomer’s Ultimate Guide to Social Media Marketing бесплатно, читать книги онлайн Kalynn Amadio, Maven House

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Книга: The Boomer’s Ultimate Guide to Social Media Marketing, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, логистика, малый и средний бизнес: Kalynn Amadio, Maven House.

Идентификатор книги: 51714431.

книга The Boomer's Ultimate Guide to Social Media Marketing  Краткое содержание бизнес книги: The Boomer’s Ultimate Guide to Social Media Marketing.

Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium.Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет-бизнес, логистика, малый и средний бизнес.
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Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
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Скачать книгу The Way of the Warrior in Business бесплатно, читать книги онлайн Donald Hendon, Maven House

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Книга: The Way of the Warrior in Business, скачать, купить и читать.

Автор книги из жанра product placement, логистика, малый и средний бизнес: Donald Hendon, Maven House.

Идентификатор книги: 51714367.

книга The Way of the Warrior in Business  Краткое содержание бизнес книги: The Way of the Warrior in Business.

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services – and yourself; Plan well – decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do.Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, малый и средний бизнес.
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Скачать книгу Little Black Business Books – Networking Step By Step бесплатно, читать книги онлайн Marilyn Messik, Harriman House

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Книга: Little Black Business Books – Networking Step By Step, скачать, купить и читать.

Автор книги из жанра product placement, зарубежная деловая литература, логистика, маркетинговые исследования и анализ, реклама: Marilyn Messik, Harriman House.

Идентификатор книги: 51738743.

книга Little Black Business Books - Networking Step By Step  Краткое содержание бизнес книги: Little Black Business Books – Networking Step By Step.

Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:

– Practical steps and suggestions

– Ideas and initiatives

– Inspiration and incentives

– Suggestions to help you prioritise and get you thinking

– Reasons for trusting your own common sense and business instincts.

They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, зарубежная деловая литература, логистика, маркетинговые исследования и анализ, реклама.
Купить, скачать и прочитать. узнать новое в книге Little Black Business Books – Networking Step By Step про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Little Black Business Books – Setting Up and Growing Your Business бесплатно, читать книги онлайн Marilyn Messik, Harriman House

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Книга: Little Black Business Books – Setting Up and Growing Your Business, скачать, купить и читать.

Автор книги из жанра product placement, зарубежная деловая литература, логистика, маркетинговые исследования и анализ, реклама: Marilyn Messik, Harriman House.

Идентификатор книги: 51738711.

книга Little Black Business Books - Setting Up and Growing Your Business  Краткое содержание бизнес книги: Little Black Business Books – Setting Up and Growing Your Business.

Little Black Books offer a feet-on-the-ground, pared down, common sense, no holds barred and hopefully constructive take on the things that can make your business soar or sour! You will find them full of:

– Practical steps and suggestions

– Ideas and initiatives

– Inspiration and incentives

– Suggestions to help you prioritise and get you thinking

– Reasons for trusting your own common sense and business instincts.

They'll also show that whilst there's no short-cut to success, sometimes you find it in the most unexpected places by just looking at things from unusual angles.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, зарубежная деловая литература, логистика, маркетинговые исследования и анализ, реклама.
Купить, скачать и прочитать. узнать новое в книге Little Black Business Books – Setting Up and Growing Your Business про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу 80/20 Sales and Marketing бесплатно, читать книги онлайн Perry Marshall, Entrepreneur Press

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Книга: 80/20 Sales and Marketing, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, логистика: Perry Marshall, Entrepreneur Press.

Идентификатор книги: 51741303.

книга 80/20 Sales and Marketing  Краткое содержание бизнес книги: 80/20 Sales and Marketing.

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market &#151; then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they&#8217;ll see exactly how much money they&#8217;re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one&#8217;s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет-бизнес, логистика.
Купить, скачать и прочитать. узнать новое в книге 80/20 Sales and Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Start Your Own Information Marketing Business бесплатно, читать книги онлайн Robert Skrob, Entrepreneur Press

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Книга: Start Your Own Information Marketing Business, скачать, купить и читать.

Автор книги из жанра product placement, логистика, малый и средний бизнес: Robert Skrob, Entrepreneur Press.

Идентификатор книги: 51741223.

книга Start Your Own Information Marketing Business  Краткое содержание бизнес книги: Start Your Own Information Marketing Business.

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don&#8217;t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, малый и средний бизнес.
Купить, скачать и прочитать. узнать новое в книге Start Your Own Information Marketing Business про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Discourses on Business Education at the College Level бесплатно, читать книги онлайн Sabra E. Brock, Peter J. McAliney, Academic Studies Press

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Книга: Discourses on Business Education at the College Level, скачать, купить и читать.

Автор книги из жанра product placement, логистика, учебная литература: Sabra E. Brock, Peter J. McAliney, Academic Studies Press.

Идентификатор книги: 54430244.

книга Discourses on Business Education at the College Level  Краткое содержание бизнес книги: Discourses on Business Education at the College Level.

[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, учебная литература.
Купить, скачать и прочитать. узнать новое в книге Discourses on Business Education at the College Level про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement бесплатно, читать книги онлайн Kordell Norton, eBookIt.com

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Книга: Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement, скачать, купить и читать.

Автор книги из жанра product placement, логистика, стартапы и создание бизнеса: Kordell Norton, eBookIt.com.

Идентификатор книги: 57217717.

книга Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement  Краткое содержание бизнес книги: Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement.

How Great Organizations Engage and Win the Customers Again and Again<br><br>With today&#39;s choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition.<br><br>Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, &quot;Why? What is it about these organizations that make you, the customer want to be engaged in the relationship . . . again, and again?&quot;<br><br>Discover the elements that make Disney, Apple Computer, Trader Joe&#39;s, Starbucks, Victoria Secret, Starbucks, Dyson, and Harley-Davidson magnetic to customers. Discover what these, and other businesses, do to become magnetic with customers. <br><br>* Lower marketing costs with customers who want to tell others about your organization.<br><br>* Improve your Leadership skills.<br><br>* Watch morale skyrocket as your stakeholders discover your customers having fun.<br><br>* Add personal skills that will make you more warm, persuasive, a considerable presence, and a charismatic personality. <br><br>In addition, you will find skills and behaviors that can be used by you and your employees for a more powerful presence, personality warmth, and personal charisma. Business Charisma will help you sell more, increase the value of your business, improve your profitability, make your leadership team more effective and a host of other benefits.<br><br>Read this book to get your own magical influence. Build a mystique that engages customers with your own &quot;fairy dust&quot; of influence.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, стартапы и создание бизнеса.
Купить, скачать и прочитать. узнать новое в книге Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.