Рубрика: Продакт-плейсмент, неявная реклама

Книги по Продакт-плейсмент в бизнесе. Product-placement это прием неявной рекламы

Скачать книгу Intelligent Content: A Primer бесплатно, читать книги онлайн Scott Abel, Charles Purton Cooper, Ann Rockley, XML Press

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Книга: Intelligent Content: A Primer, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, программы: Scott Abel, Charles Purton Cooper, Ann Rockley, XML Press.

Идентификатор книги: 56522772.

книга Intelligent Content: A Primer  Краткое содержание бизнес книги: Intelligent Content: A Primer.

Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.

Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management.

Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет-бизнес, программы.
Купить, скачать и прочитать. узнать новое в книге Intelligent Content: A Primer про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Build Better Products бесплатно, читать книги онлайн Laura Klein, Rosenfeld Media

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Книга: Build Better Products, скачать, купить и читать.

Автор книги из жанра product placement, основы производства: Laura Klein, Rosenfeld Media.

Идентификатор книги: 55083405.

книга Build Better Products  Краткое содержание бизнес книги: Build Better Products.

It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, основы производства.
Купить, скачать и прочитать. узнать новое в книге Build Better Products про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Marketing Principles (Speedy Study Guides) бесплатно, читать книги онлайн Speedy Publishing, Speedy Publishing LLC

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Книга: Marketing Principles (Speedy Study Guides), скачать, купить и читать.

Автор книги из жанра product placement: Speedy Publishing, Speedy Publishing LLC.

Идентификатор книги: 56483832.

книга Marketing Principles (Speedy Study Guides)  Краткое содержание бизнес книги: Marketing Principles (Speedy Study Guides).

Successful marketing efforts come in the form of tested principles. This quick reference will guide you through the many marketing principles that you need to get acquainted with to launch a successful campaign. Since this compact and extremely lightweight, you can carry it around with you should you need to take a quick peak to refresh your memory. Buy a copy now!

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Marketing Principles (Speedy Study Guides) про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Discourses on Business Education at the College Level бесплатно, читать книги онлайн Sabra E. Brock, Peter J. McAliney, Academic Studies Press

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Книга: Discourses on Business Education at the College Level, скачать, купить и читать.

Автор книги из жанра product placement, логистика, учебная литература: Sabra E. Brock, Peter J. McAliney, Academic Studies Press.

Идентификатор книги: 54430244.

книга Discourses on Business Education at the College Level  Краткое содержание бизнес книги: Discourses on Business Education at the College Level.

[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, учебная литература.
Купить, скачать и прочитать. узнать новое в книге Discourses on Business Education at the College Level про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More! бесплатно, читать книги онлайн Brad Andrews, Emereo Publishing

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Книга: How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!, скачать, купить и читать.

Автор книги из жанра product placement: Brad Andrews, Emereo Publishing.

Идентификатор книги: 56092352.

книга How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!  Краткое содержание бизнес книги: How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!.

For the first time, a book exists that compiles all the information candidates need to apply for their first Market and Survey Researchers job, or to apply for a better job.

<p>

What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity.

<p>

The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets.

<p>

After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet!

<p>

This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you.

<p>

This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions («don't forget to wear a nice suit to your interview,» for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success.

<p>

Think that «companies approach hiring with common sense, logic, and good business acumen and consistency?» Think that «the most qualified candidate gets the job?» Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Market and Survey Researchers Job guides the way.

<p>

Highly recommended to any harried Market and Survey Researchers jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road.

<p>

This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process – from little-known ways for finding openings to getting ahead on the job.<p>

This book covers everything. Whether you are trying to get your first Market and Survey Researchers Job or move up in the system, get this book.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More! про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Run with Foxes бесплатно, читать книги онлайн Paul Dervan, Harriman House

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Книга: Run with Foxes, скачать, купить и читать.

Автор книги из жанра product placement, успешные переговоры: Paul Dervan, Harriman House.

Идентификатор книги: 55845940.

книга Run with Foxes  Краткое содержание бизнес книги: Run with Foxes.

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t.

He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, успешные переговоры.
Купить, скачать и прочитать. узнать новое в книге Run with Foxes про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу #1 Best Seller бесплатно, читать книги онлайн Bryan W. Heathman, Made For Success Publishing

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Книга: #1 Best Seller, скачать, купить и читать.

Автор книги из жанра product placement, издательское дело: Bryan W. Heathman, Made For Success Publishing.

Идентификатор книги: 55729323.

книга #1 Best Seller  Краткое содержание бизнес книги: #1 Best Seller.

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences.

But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program that are incredibly rewarding to the author.

Every author wants a roadmap, or a step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses this is the Holy Grail, so they can repeat the success of their last book launch campaign.

With this system, you will no longer have the guesswork associated with which marketing programs to run for a successfully launch of your book. Bryan Heathman has managed hundreds of book marketing campaigns and scientifically created a repeatable 15-week system to promote non-fiction books.

Bryan’s approach to book marketing in this book was inspired by running massively successful campaigns which have resulted in New York Times best sellers, Wall Street Journal best sellers, Amazon #1 best sellers.

This book isn’t like most marketing books, which list a hundred things to do when marketing a book. This approach is distilled into a manageable system of a 15-week burst of activity, which when completed in a scheduled time-frame are proven to produce the results you desire for a successful book launch.

Trust the system and eliminate the guesswork as you work towards your #1 best-selling book.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, издательское дело.
Купить, скачать и прочитать. узнать новое в книге #1 Best Seller про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу 16 Power Closes бесплатно, читать книги онлайн Tom Hopkins, Made For Success Publishing

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Книга: 16 Power Closes, скачать, купить и читать.

Автор книги из жанра product placement, техника продаж, управление продажами: Tom Hopkins, Made For Success Publishing.

Идентификатор книги: 55729211.

книга 16 Power Closes  Краткое содержание бизнес книги: 16 Power Closes.

ATTENTION SALES REPS: What's that beautiful sound you hear? Is it the babbling of a clear, cold brook? Is it the laughter of an innocent child? Is it the tender refrain of a meadowlark? No!

It's the sweet sound of «YES» – the sweetest sound in Sales!

Learn how to smoothly create an abundance of closing opportunities and get more Yesses than ever before. The hallmark of every master closer is knowing several ways to close deals. Now you can know just when to act, when to hold back, and exactly when to close. Learning this one simple approach means you'll be able to close more sales in less time – with happier customers every time!

But where do you start?

No one knows the answer to that question better than the legendary Tom Hopkins, who earned more than one million dollars in commissions during the first three years of his Sales career. Over the course of the past 25+ years, he's been teaching others to do the same.

16 Power Closes: How to Hear More of the Sweet Sound of «YES» will show you in crystal-clear detail the exact steps you need to take in every sale. You'll learn not just How but Why, plus how to close with integrity and pride. Discover 16 ways to take any prospect through each step methodically, and get to that sweetest of sounds, the word «YES».

In this timely book, Tom reveals all there is to know about:

Getting over the Objection ConnectionWhat to do before closing for more sweet success16 Power Closes for Sales champions – and those who want to be!Now you can turn any objection into a closing opportunity. Use the winning tactics in this book, and never again fear hearing the word «No» from your prospects. You'll know for all time how to hear more of that sweet sound of «YES».

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, техника продаж, управление продажами.
Купить, скачать и прочитать. узнать новое в книге 16 Power Closes про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу The Mental Edge in Selling бесплатно, читать книги онлайн Tom Hopkins, Made For Success Publishing

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Книга: The Mental Edge in Selling, скачать, купить и читать.

Автор книги из жанра product placement, техника продаж, управление продажами: Tom Hopkins, Made For Success Publishing.

Идентификатор книги: 55729187.

книга The Mental Edge in Selling  Краткое содержание бизнес книги: The Mental Edge in Selling.

Career salesmanship means keeping the mental edge, staying one step ahead of your prospects and customers. It means anticipating their objections and knowing ahead of time what they want from you.

There are 5 specific traps that lead to rejection in sales – every time, no exceptions. Knowing these traps and how to avoid them will give you the mental edge in every selling situation. When you know the step-by-step system, it becomes possible to quickly and easily lead your prospect from skeptic to happy customer who keeps coming back for more.

So the question is, how do you keep your mental edge, consistently avoid rejection, and close more sales? No one knows the answer better than the legendary Tom Hopkins, who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he's been teaching others to do the same.

Learn the specific steps and stages that will give you the mental edge and help you close more sales. It's the type of sales process that turns ordinary customers into raving fans.

In this book you'll discover how to:

Consistently do what you know you should do to keep your mental edge Learn to love the word «No»Redefine problems and turn them into opportunitiesImmediately connect with any prospectUnderstand the signals that tell you when a prospect is ready to buyAccess the hidden desires of others and give them permission to act on their dreamsLet veteran million-dollar sales professional Tom Hopkins teach you how to hone your mental edge in Sales and come out a winner – every time!

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, техника продаж, управление продажами.
Купить, скачать и прочитать. узнать новое в книге The Mental Edge in Selling про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу The 6-Figure Sales Office бесплатно, читать книги онлайн Tom Hopkins, Made For Success Publishing

Posted on by Администратор

Книга: The 6-Figure Sales Office, скачать, купить и читать.

Автор книги из жанра product placement, техника продаж, управление продажами: Tom Hopkins, Made For Success Publishing.

Идентификатор книги: 55729179.

книга The 6-Figure Sales Office  Краткое содержание бизнес книги: The 6-Figure Sales Office.

16 Power Closes for Sales champions – and those who want to be!Now you can turn any objection into a closing opportunity. Use the winning tactics in this book, and never again fear hearing the word «No» from your prospects. You'll know for all time how to hear more of that sweet sound of «YES».

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, техника продаж, управление продажами.
Купить, скачать и прочитать. узнать новое в книге The 6-Figure Sales Office про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.