Рубрика: Книги про лояльность в бизнесе

Книги про лояльность в бизнесе, для чего и зачем нужна лояльность

Скачать книгу Generation Deluxe бесплатно, читать книги онлайн Iris Nowell, Dundurn

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Книга: Generation Deluxe, скачать, купить и читать.

Автор книги из жанра биографии и мемуары, логистика, лояльность: Iris Nowell, Dundurn.

Идентификатор книги: 56007627.

Generation Deluxe  Краткое содержание бизнес книги: Generation Deluxe.

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich – and celebrities – are raising awareness and spending multi-millions cleaning up the damage and, as never before, funding solutions to global problems of poverty, hunger, and disease prevention.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   биографии и мемуары, логистика, лояльность из серии.
Купить, скачать и прочитать. Запомнить книгу Generation Deluxe про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу The Horse Illustrated Guide to Buying a Horse бесплатно, читать книги онлайн Lesley Ward, CompanionHouse Books

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Книга: The Horse Illustrated Guide to Buying a Horse, скачать, купить и читать.

Автор книги из жанра зоология, лояльность: Lesley Ward, CompanionHouse Books.

Идентификатор книги: 57389542.

The Horse Illustrated Guide to Buying a Horse  Краткое содержание бизнес книги: The Horse Illustrated Guide to Buying a Horse.

Experienced equestrians cover the fundamentals of horsemanshipt – from buying and caring for a horse to getting the most out of tiem in the saddle. Complete with step-by-step instructions, full-color photographs, and helpful glossaries, these trustworthy little guides help riders establish and maintain rewarding relationships with their horses.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   зоология, лояльность из серии.
Купить, скачать и прочитать. Запомнить книгу The Horse Illustrated Guide to Buying a Horse про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу Superconsumers бесплатно, читать книги онлайн Eddie Yoon, Harvard Business Review Press

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Книга: Superconsumers, скачать, купить и читать.

Автор книги из жанра product placement, бизнес-стратегии, лояльность, работа с клиентами: Eddie Yoon, Harvard Business Review Press.

Идентификатор книги: 57380672.

Superconsumers  Краткое содержание бизнес книги: Superconsumers.

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, бизнес-стратегии, лояльность, работа с клиентами из серии.
Купить, скачать и прочитать. Запомнить книгу Superconsumers про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу Authenticity бесплатно, читать книги онлайн James H. Gilmore, B. Joseph Pine II, Harvard Business Review Press

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Книга: Authenticity, скачать, купить и читать.

Автор книги из жанра product placement, логистика, лояльность: James H. Gilmore, B. Joseph Pine II, Harvard Business Review Press.

Идентификатор книги: 57379917.

Authenticity  Краткое содержание бизнес книги: Authenticity.

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses «fake it;» appealing to the five different genres of authenticity; charting how to be «true to self» and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   product placement, логистика, лояльность из серии.
Купить, скачать и прочитать. Запомнить книгу Authenticity про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу Marketing Metaphoria бесплатно, читать книги онлайн Gerald Zaltman, Lindsay H. Zaltman, Harvard Business Review Press

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Книга: Marketing Metaphoria, скачать, купить и читать.

Автор книги из жанра лояльность, маркетинговые исследования и анализ, социология: Gerald Zaltman, Lindsay H. Zaltman, Harvard Business Review Press.

Идентификатор книги: 57378257.

Marketing Metaphoria  Краткое содержание бизнес книги: Marketing Metaphoria.

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this «depth deficit» and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses–called «deep metaphors»– that shape what people think, hear, say, and do.Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most successful companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve a wide variety of marketing problems. Marketing Metaphoria should convince you that everything consumers think and do is influenced at unconscious levels–and it will give you access to those deeper levels of thinking.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   лояльность, маркетинговые исследования и анализ, социология из серии.
Купить, скачать и прочитать. Запомнить книгу Marketing Metaphoria про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу The Age of Persuasion бесплатно, читать книги онлайн Mike Tennant, Terry O’Reilly, Counterpoint

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Книга: The Age of Persuasion, скачать, купить и читать.

Автор книги из жанра лояльность, реклама, социальная психология: Mike Tennant, Terry O’Reilly, Counterpoint.

Идентификатор книги: 57368922.

The Age of Persuasion  Краткое содержание бизнес книги: The Age of Persuasion.

Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you’ll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O’Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:“Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That’s the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.”From the early players to the Mad Men of the 1960s and beyond, O’Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye-opening — look at a world driven by marketing.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   лояльность, реклама, социальная психология из серии.
Купить, скачать и прочитать. Запомнить книгу The Age of Persuasion про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу Differentiate to Dominate бесплатно, читать книги онлайн Peter Engelhardt, Global Publishing Group

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Книга: Differentiate to Dominate, скачать, купить и читать.

Автор книги из жанра логистика, лояльность: Peter Engelhardt, Global Publishing Group.

Идентификатор книги: 57301597.

Differentiate to Dominate  Краткое содержание бизнес книги: Differentiate to Dominate.

Today in business you want to be more than &quot;good enough&quot;, and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that will help you to dominate in your market.<br /> <br />Learn how to differentiate to dominate so you can:<br />1) Grow your brand rapidly. With solid and strategic foundations in place, your focused efforts will enable you to grow your brand faster than if you take the throw the mud on the wall and see what sticks approach.<br />2) Attract more loyal customers. By understanding the problems your clients are experiencing, and demonstrating that you have the solutions to overcome them, you build loyalty and create advocates for your brand.<br />3) Beat your competitors. By creating a distinct and sustainable competitive advantage your brand will cut through the &quot;noise&quot; and be remembered for its uniqueness.<br />4) Build a great website. Clarity and focus on your point of difference, your target market and your brand personality translates into bulletproof briefs your web developers and copywriters.<br />5) Create great marketing messages. Understanding of what your brand stands for will ensure that everything you write, post and comment on will reinforce your brand's positioning and touch the hearts and minds of your prospects.<br />6) Attract a great team. With a clear purpose, vision and pillars guiding you, you'll attract team members who believe what you believe and who will feel empowered to make decisions autonomously to support you.<br />7) Get a higher ROI on your marketing investment. A clear understanding of your target market will help you focus your resources and messages and get the most out of every dollar and hour you invest in promoting your brand.<br /> <br />Discover the keys to differentiating your business and building the brand foundations that successful companies use to dominate the market.<br /> <br /><i>&quot;…this guy understands consumers, the science behind what builds great brands, and can systematically help people find their purpose and bring it to the forefront of their business through the medium we call 'brand'.&quot;</i> – Jack Delosa, founder of The Entourage and BRW Young Rich List member.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   логистика, лояльность из серии.
Купить, скачать и прочитать. Запомнить книгу Differentiate to Dominate про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу The Curse of Bigness бесплатно, читать книги онлайн Tim Wu, Columbia Global Reports

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Книга: The Curse of Bigness, скачать, купить и читать.

Автор книги из жанра бюджетный кодекс РФ, корпоративная культура, лояльность, предпринимательское право: Tim Wu, Columbia Global Reports.

Идентификатор книги: 57293582.

The Curse of Bigness  Краткое содержание бизнес книги: The Curse of Bigness.

The political mood is turning against big tech, and the backlash is bipartisan. So too is the populist outrage against economic inequality and political influence. Everyone from unionists to farmers, to Google users angry about private data, Facebook users angry about fake news, to broadband customers sick of having no choice but Time Warner Cable, will want to understand the case for controlling big corporations.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   бюджетный кодекс РФ, корпоративная культура, лояльность, предпринимательское право из серии.
Купить, скачать и прочитать. Запомнить книгу The Curse of Bigness про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.

Скачать книгу Toxic Beauty бесплатно, читать книги онлайн Samuel S. Epstein, BenBella Books, Inc.

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Книга: Toxic Beauty, скачать, купить и читать.

Автор книги из жанра лояльность, сделай сам: Samuel S. Epstein, BenBella Books, Inc..

Идентификатор книги: 57129867.

Toxic Beauty  Краткое содержание бизнес книги: Toxic Beauty.

Splashy ads and commercials for personal care products are everywhere we turn, promising to keep our appearances fresh and our partners satisfied.<BR><BR>But do consumers really know what they&#8217;re applying to their faces and bodies in their quests for youth and beauty? Do they know the health risks they&#8217;re taking by simply applying lipstick, face moisturizer or deodorant? Toxic cosmetics and personal care products clutter the shelves at retail stores everywhere, and consumers don&#8217;t know the avoidable risks they&#8217;re taking by following a simple beauty regimen.<BR><BR>Written by Dr. Samuel S. Epstein, a founder and chairperson of the Cancer Prevention Coalition, Toxic Beauty gives the lowdown on salon safety, health risks hiding in everyday products, how we put our children in danger and more. Toxic Beauty will also educate you and your family on easily implemented solutions through the use of a variety of positive alternatives.<BR><BR>Through the help of Dr. Epstein and Toxic Beauty, you can protect yourself from the possible long-term effects of a simple beauty product.

Лояльность в бизнесе, для кого?
Узнаем все о лояльность в бизнесе.

Можете бесплатно прочитать онлайн отрывок книги в жанре   лояльность, сделай сам из серии.
Купить, скачать и прочитать. Запомнить книгу Toxic Beauty про лояльность.
Читаем и узнаем что такое в книгах о лояльности в бизнесе.
Применяем на практике лоялность и следим за результатами.