Рубрика: Книги про маркетинг, PR, рекламу

Бизнес книги про маркетинг, PR, рекламу

Скачать книгу Tweet Naked бесплатно, читать книги онлайн Scott Levy, Entrepreneur Press

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Книга: Tweet Naked, скачать, купить и читать.

Автор книги из жанра product placement: Scott Levy, Entrepreneur Press.

Идентификатор книги: 51741327.

книга Tweet Naked  Краткое содержание бизнес книги: Tweet Naked.

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
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Скачать книгу 80/20 Sales and Marketing бесплатно, читать книги онлайн Perry Marshall, Entrepreneur Press

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Книга: 80/20 Sales and Marketing, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, логистика: Perry Marshall, Entrepreneur Press.

Идентификатор книги: 51741303.

книга 80/20 Sales and Marketing  Краткое содержание бизнес книги: 80/20 Sales and Marketing.

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет-бизнес, логистика.
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Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Pinterest for Business: The Basics бесплатно, читать книги онлайн Karen Leland, Entrepreneur Press

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Книга: Pinterest for Business: The Basics, скачать, купить и читать.

Автор книги из жанра product placement: Karen Leland, Entrepreneur Press.

Идентификатор книги: 51741287.

книга Pinterest for Business: The Basics  Краткое содержание бизнес книги: Pinterest for Business: The Basics.

Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This “short” is designed to acquaint you with the power of Pinterest.Topics covered include:• The ins and outs of signing up and getting started on Pinterest• Building boards that get noticed, drive traffic and convert fans into customers • How to become a content creator and curator• Strategies for creating an enthusiastic following• Best practices for engaging the Pinterest community• Pinterest etiquette

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Pinterest for Business: The Basics про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Start Your Own Information Marketing Business бесплатно, читать книги онлайн Robert Skrob, Entrepreneur Press

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Книга: Start Your Own Information Marketing Business, скачать, купить и читать.

Автор книги из жанра product placement, логистика, малый и средний бизнес: Robert Skrob, Entrepreneur Press.

Идентификатор книги: 51741223.

книга Start Your Own Information Marketing Business  Краткое содержание бизнес книги: Start Your Own Information Marketing Business.

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don’t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, малый и средний бизнес.
Купить, скачать и прочитать. узнать новое в книге Start Your Own Information Marketing Business про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу No B.S. Guide to Marketing to Leading Edge Boomers & Seniors бесплатно, читать книги онлайн Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors, скачать, купить и читать.

Автор книги из жанра product placement: Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741159.

книга No B.S. Guide to Marketing to Leading Edge Boomers & Seniors  Краткое содержание бизнес книги: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Guide to Marketing to Leading Edge Boomers & Seniors про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу No B.S. Trust Based Marketing бесплатно, читать книги онлайн Matt Zagula, Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Trust Based Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Matt Zagula, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741151.

книга No B.S. Trust Based Marketing  Краткое содержание бизнес книги: No B.S. Trust Based Marketing.

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers• 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations• How to avoid dumb mistakes that scream “salesman” to prospects• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Trust Based Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Kickass Copywriting in 10 Easy Steps бесплатно, читать книги онлайн Susan M. Gunelius, Entrepreneur Press

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Книга: Kickass Copywriting in 10 Easy Steps, скачать, купить и читать.

Автор книги из жанра product placement: Susan M. Gunelius, Entrepreneur Press.

Идентификатор книги: 51741135.

книга Kickass Copywriting in 10 Easy Steps  Краткое содержание бизнес книги: Kickass Copywriting in 10 Easy Steps.

Don’t Just Say It – Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.”Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!”—Dean Reick, direct marketing copywriter, DirectCreative.com” …Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf.”—Roberta Rosenberg, «The Copywriting Maven» and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.”—George Parker, creative consultant, author of MadScam,and advertising blogger at Adscam and Adhurl

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Kickass Copywriting in 10 Easy Steps про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу No B.S. Grassroots Marketing бесплатно, читать книги онлайн Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Grassroots Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741111.

книга No B.S. Grassroots Marketing  Краткое содержание бизнес книги: No B.S. Grassroots Marketing.

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features• Presents a marketing approach specifically engineered for small (local) businesses• Reveals 9 No B.S. inconvenient truths and how to implement them• Illustrates concepts with examples from practicing business owners• From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies• Identifies what’s wrong with traditional and new media advertising• Offers methodology to break free from ingrained tendencies and copycat marketing

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Grassroots Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Business Networking and Sex бесплатно, читать книги онлайн Hazel M. Walker, Frank J. De Raffelle Jr, Ivan Misner, Entrepreneur Press

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Книга: Business Networking and Sex, скачать, купить и читать.

Автор книги из жанра product placement: Hazel M. Walker, Frank J. De Raffelle Jr, Ivan Misner, Entrepreneur Press.

Идентификатор книги: 51741079.

книга Business Networking and Sex  Краткое содержание бизнес книги: Business Networking and Sex.

It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Business Networking and Sex про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Generating Business Referrals Without Asking бесплатно, читать книги онлайн Stacey Brown Randall, Morgan James Publishing

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Книга: Generating Business Referrals Without Asking, скачать, купить и читать.

Автор книги из жанра product placement, стартапы и создание бизнеса: Stacey Brown Randall, Morgan James Publishing.

Идентификатор книги: 56625597.

книга Generating Business Referrals Without Asking  Краткое содержание бизнес книги: Generating Business Referrals Without Asking.

Every business needs referrals from satisfied clients. A good referral can lead to a closed sale faster and easier than any other lead. But let’s face it. Asking for referrals can be awkward. And asking is often ineffective. That’s why Stacey Brown Randall developed a method of getting referrals – without asking. In her book <i>Generating Business Referrals Without Asking</i>, she shares her system for revolutionizing any business. Her structured approach reduces the hustle and increases productivity and profit. With Randall’s system, you can stop wasting time and money marketing to cold leads and stalking would-be clients on social media. And you can start doing what you love most – providing the excellent service that made you go into business in the first place. In <i>Generating Business Referrals Without Asking</i>, you’ll get Randall’s five steps to steady business growth, case studies from business professionals, and a step-by-step roadmap that even the busiest business owner can implement.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, стартапы и создание бизнеса.
Купить, скачать и прочитать. узнать новое в книге Generating Business Referrals Without Asking про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.