Книга: Aaker on Branding, скачать, купить и читать.

Автор книги из жанра product placement: David Aaker, Morgan James Publishing.

Идентификатор книги: 55590562.

  Краткое содержание бизнес книги: Aaker on Branding.

Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. Aaker on Branding is a “go-to” source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous—especially if taken literally. Aaker on Branding offers a sense of topic priorities and a roadmap to David Aaker’s books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.

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Книга: Designing Agentive Technology, скачать, купить и читать.

Автор книги из жанра product placement: Christopher Noessel, Rosenfeld Media.

Идентификатор книги: 55083453.

  Краткое содержание бизнес книги: Designing Agentive Technology.

Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology’s massive potential.

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Книга: Marketing Principles (Speedy Study Guides), скачать, купить и читать.

Автор книги из жанра product placement: Speedy Publishing, Speedy Publishing LLC.

Идентификатор книги: 56483832.

  Краткое содержание бизнес книги: Marketing Principles (Speedy Study Guides).

Successful marketing efforts come in the form of tested principles. This quick reference will guide you through the many marketing principles that you need to get acquainted with to launch a successful campaign. Since this compact and extremely lightweight, you can carry it around with you should you need to take a quick peak to refresh your memory. Buy a copy now!

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Книга: How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!, скачать, купить и читать.

Автор книги из жанра product placement: Brad Andrews, Emereo Publishing.

Идентификатор книги: 56092352.

  Краткое содержание бизнес книги: How to Land a Top-Paying Market and Survey Researchers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!.

For the first time, a book exists that compiles all the information candidates need to apply for their first Market and Survey Researchers job, or to apply for a better job.

<p>

What you'll find especially helpful are the worksheets. It is so much easier to write about a work experience using these outlines. It ensures that the narrative will follow a logical structure and reminds you not to leave out the most important points. With this book, you'll be able to revise your application into a much stronger document, be much better prepared and a step ahead for the next opportunity.

<p>

The book comes filled with useful cheat sheets. It helps you get your career organized in a tidy, presentable fashion. It also will inspire you to produce some attention-grabbing cover letters that convey your skills persuasively and attractively in your application packets.

<p>

After studying it, too, you'll be prepared for interviews, or you will be after you conducted the practice sessions where someone sits and asks you potential questions. It makes you think on your feet!

<p>

This book makes a world of difference in helping you stay away from vague and long-winded answers and you will be finally able to connect with prospective employers, including the one that will actually hire you.

<p>

This book successfully challenges conventional job search wisdom and doesn't load you with useful but obvious suggestions («don't forget to wear a nice suit to your interview,» for example). Instead, it deliberately challenges conventional job search wisdom, and in so doing, offers radical but inspired suggestions for success.

<p>

Think that «companies approach hiring with common sense, logic, and good business acumen and consistency?» Think that «the most qualified candidate gets the job?» Think again! Time and again it is proven that finding a job is a highly subjective business filled with innumerable variables. The triumphant jobseeker is the one who not only recognizes these inconsistencies and but also uses them to his advantage. Not sure how to do this? Don't worry-How to Land a Top-Paying Market and Survey Researchers Job guides the way.

<p>

Highly recommended to any harried Market and Survey Researchers jobseeker, whether you want to work for the government or a company. You'll plan on using it again in your efforts to move up in the world for an even better position down the road.

<p>

This book offers excellent, insightful advice for everyone from entry-level to senior professionals. None of the other such career guides compare with this one. It stands out because it: 1) explains how the people doing the hiring think, so that you can win them over on paper and then in your interview; 2) has an engaging, reader-friendly style; 3) explains every step of the job-hunting process – from little-known ways for finding openings to getting ahead on the job.<p>

This book covers everything. Whether you are trying to get your first Market and Survey Researchers Job or move up in the system, get this book.

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• Стоимость книги: 1500.76 руб.
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