Метка: PR

Скачать книгу Public Relations Campaigns бесплатно, читать книги онлайн Luke W. Capizzo, Regina M. Luttrell, SAGE Publications

Книга: Public Relations Campaigns, скачать, купить и читать.

Автор книги из жанра PR, учебная литература: Luke W. Capizzo, Regina M. Luttrell, SAGE Publications.

Идентификатор книги: 54062660.

книга Public Relations Campaigns  Краткое содержание бизнес книги: Public Relations Campaigns.

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing.

Key Features

The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.   

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, учебная литература.
Купить, скачать и прочитать литературу и узнать новое в книге Public Relations Campaigns про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Introduction to Strategic Public Relations бесплатно, читать книги онлайн Lawrence J. Parnell, Janis Teruggi Page, SAGE Publications

Книга: Introduction to Strategic Public Relations, скачать, купить и читать.

Автор книги из жанра PR, учебная литература: Lawrence J. Parnell, Janis Teruggi Page, SAGE Publications.

Идентификатор книги: 54062492.

книга Introduction to Strategic Public Relations  Краткое содержание бизнес книги: Introduction to Strategic Public Relations.

Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society?

Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message.

 

Key Features

Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge.  Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.   

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, учебная литература.
Купить, скачать и прочитать литературу и узнать новое в книге Introduction to Strategic Public Relations про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Guerrilla Marketing Field Guide бесплатно, читать книги онлайн Jeannie Levinson, Jay Levinson Conrad, Entrepreneur Press

Книга: Guerrilla Marketing Field Guide, скачать, купить и читать.

Автор книги из жанра PR, product placement, малый и средний бизнес, реклама: Jeannie Levinson, Jay Levinson Conrad, Entrepreneur Press.

Идентификатор книги: 51741199.

книга Guerrilla Marketing Field Guide  Краткое содержание бизнес книги: Guerrilla Marketing Field Guide.

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished.

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, product placement, малый и средний бизнес, реклама.
Купить, скачать и прочитать литературу и узнать новое в книге Guerrilla Marketing Field Guide про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Ultimate Guide to Twitter for Business бесплатно, читать книги онлайн Ted Prodromou, Entrepreneur Press

Книга: Ultimate Guide to Twitter for Business, скачать, купить и читать.

Автор книги из жанра PR, product placement, интернет, малый и средний бизнес: Ted Prodromou, Entrepreneur Press.

Идентификатор книги: 51741191.

книга Ultimate Guide to Twitter for Business  Краткое содержание бизнес книги: Ultimate Guide to Twitter for Business.

Who should you follow? How many people should you follow? How often should you tweet?Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, product placement, интернет, малый и средний бизнес.
Купить, скачать и прочитать литературу и узнать новое в книге Ultimate Guide to Twitter for Business про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу The Art of Crisis Leadership бесплатно, читать книги онлайн Kevin Cowherd, Rob Weinhold, Apprentice House

Книга: The Art of Crisis Leadership, скачать, купить и читать.

Автор книги из жанра PR, лидерство: Kevin Cowherd, Rob Weinhold, Apprentice House.

Идентификатор книги: 51715607.

книга The Art of Crisis Leadership  Краткое содержание бизнес книги: The Art of Crisis Leadership.

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the strengths and shortcomings of leaders are never more magnified than during life's most difficult times. Weinhold flourishes in this space. Now, as chief executive of the highly-respected Fallston Group, a Baltimore-based crisis management & communications firm that guides leaders at every level, Weinhold shares the secrets of how to survive, then thrive, when the stakes are at their highest. A recognized crisis leadership expert who has appeared regularly on CNN, Fox, MSNBC and other national news outlets, Weinhold narrates the stories of real people and companies beset by social media attacks, sex scandals, financial distress, civic riots, active shooter situations, data breaches, natural disasters and other calamities. With each authentic story, he offers unique, yet proven, advice designed to help leaders remain steadfast, focused and resilient.

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, лидерство.
Купить, скачать и прочитать литературу и узнать новое в книге The Art of Crisis Leadership про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Straight Talk About Public Relations бесплатно, читать книги онлайн Robert Wynne, Maven House

Книга: Straight Talk About Public Relations, скачать, купить и читать.

Автор книги из жанра PR, product placement, малый и средний бизнес, успешные переговоры: Robert Wynne, Maven House.

Идентификатор книги: 51714471.

книга Straight Talk About Public Relations  Краткое содержание бизнес книги: Straight Talk About Public Relations.

Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, product placement, малый и средний бизнес, успешные переговоры.
Купить, скачать и прочитать литературу и узнать новое в книге Straight Talk About Public Relations про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Snap бесплатно, читать книги онлайн Patti Wood, New World Library

Книга: Snap, скачать, купить и читать.

Автор книги из жанра PR, саморазвитие / личностный рост: Patti Wood, New World Library.

Идентификатор книги: 55268797.

книга Snap  Краткое содержание бизнес книги: Snap.

From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In Snap, you’ll learn how to:

* Use your voice and body language to convey confidence and charisma, authenticity and authority

* Immediately discern people’s hidden agendas

* Make the best impressions via email, phone, video conferencing, and social networks

* Convey and interpret signals of likability, power, credibility, and attractiveness

* Use nonverbal tools to spot true integrity or recognize charming frauds

* Attract the best matches in business and romantic partners

* Recognize how you really look to others

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, саморазвитие / личностный рост.
Купить, скачать и прочитать литературу и узнать новое в книге Snap про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Crystallizing Public Opinion бесплатно, читать книги онлайн Edward Bernays, Neeland Media LLC

Книга: Crystallizing Public Opinion, скачать, купить и читать.

Автор книги из жанра PR: Edward Bernays, Neeland Media LLC.

Идентификатор книги: 54901524.

книга Crystallizing Public Opinion  Краткое содержание бизнес книги: Crystallizing Public Opinion.

“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and group identity with an understanding of symbolism and media. Bernays was the first to recognize that to effectively guide public opinion, organizations must control and carefully time the dissemination of their news rather than merely reacting to what is being said by others. “Crystallizing Public Opinion” remains a fascinating and hugely important work in understanding public perception and opinion.

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR.
Купить, скачать и прочитать литературу и узнать новое в книге Crystallizing Public Opinion про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу Discovering Public Relations бесплатно, читать книги онлайн Karen Freberg, SAGE Publications

Книга: Discovering Public Relations, скачать, купить и читать.

Автор книги из жанра PR, зарубежная деловая литература: Karen Freberg, SAGE Publications.

Идентификатор книги: 54175668.

книга Discovering Public Relations  Краткое содержание бизнес книги: Discovering Public Relations.

Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.  

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, зарубежная деловая литература.
Купить, скачать и прочитать литературу и узнать новое в книге Discovering Public Relations про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.


Скачать книгу PR for Humans бесплатно, читать книги онлайн Mike Sergeant, Practical Inspiration Publishing

Книга: PR for Humans, скачать, купить и читать.

Автор книги из жанра PR, банковское дело, лидерство, успешные переговоры: Mike Sergeant, Practical Inspiration Publishing.

Идентификатор книги: 54137252.

книга PR for Humans  Краткое содержание бизнес книги: PR for Humans.

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* “There is no strategy without a story. There is no story without the main character. The main character is you.”PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and ‘communications’ not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.

Что такое PR (пиар)? Для чего надо пиарить свой продукт?.
Узнаем все о PR из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре PR, банковское дело, лидерство, успешные переговоры.
Купить, скачать и прочитать литературу и узнать новое в книге PR for Humans про пиар в бизнесе.
Читаем, узнаем и применяем на практике, как надо пиарит и пиариться в своем бизнесе.
Учимся, создаем используем PR.