Книга: Advanced Brand Management — 3rd Edition, скачать, купить и читать.

Автор книги из жанра product placement, логистика, успешные переговоры: Paul Temporal, Harriman House.

Идентификатор книги: 51739383.

  Краткое содержание бизнес книги: Advanced Brand Management — 3rd Edition.

Brands have never been more important than they are today.

As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.

But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? <i>Advanced Brand Management</i> is the indispensable guide that provides all the answers.

Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.

In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.

If you want to make your own branding a success, you can't afford to be without <i>Advanced Brand Management</i>.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

• Стоимость книги: 2255.65 руб.
• Купить книгу
• Читать бесплатно фрагмент

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, успешные переговоры.
Купить, скачать и прочитать. узнать новое в книге Advanced Brand Management — 3rd Edition про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.