Книга: Advertising For Dummies, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: GARY DAHL.

Идентификатор книги: 28978701.

  Краткое содержание бизнес книги: Advertising For Dummies.

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 1971.72 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Advertising For Dummies про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Pick Me. Breaking Into Advertising and Staying There, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Nancy Vonk, Janet Kestin.

Идентификатор книги: 28981373.

  Краткое содержание бизнес книги: Pick Me. Breaking Into Advertising and Staying There.

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichés this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 1972.47 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Pick Me. Breaking Into Advertising and Staying There про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Casting for Big Ideas. A New Manifesto for Agency Managers, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Andrew Jaffe.

Идентификатор книги: 28981021.

  Краткое содержание бизнес книги: Casting for Big Ideas. A New Manifesto for Agency Managers.

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek books imprints. He is also the Executive Director of the Clio Awards, one of the largest and most famous advertising awards programs in the world, with over 18,000 pieces submitted from agencies and production facilities in fifty-nine countries.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 4751.86 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Casting for Big Ideas. A New Manifesto for Agency Managers про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Local Online Advertising For Dummies, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Court Cunningham, Stephanie Brown.

Идентификатор книги: 28310136.

  Краткое содержание бизнес книги: Local Online Advertising For Dummies.

Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2016.55 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Local Online Advertising For Dummies про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Facebook Advertising For Dummies, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Joel Elad, Paul Dunay, Richard Krueger.

Идентификатор книги: 28314951.

  Краткое содержание бизнес книги: Facebook Advertising For Dummies.

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2240.70 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Facebook Advertising For Dummies про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Tom Eslinger.

Идентификатор книги: 28295898.

  Краткое содержание бизнес книги: Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design.

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2241.44 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Adam Morgan.

Идентификатор книги: 28318812.

  Краткое содержание бизнес книги: Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders.

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2237.71 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: The PR Masterclass. How to develop a public relations strategy that works!, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Alex Singleton.

Идентификатор книги: 28302639.

  Краткое содержание бизнес книги: The PR Masterclass. How to develop a public relations strategy that works!.

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine «Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2088.28 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу The PR Masterclass. How to develop a public relations strategy that works! про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: The Brand Who Cried Wolf. Deliver on Your Company’s Promise and Create Customers for Life, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Scott Deming.

Идентификатор книги: 28966013.

  Краткое содержание бизнес книги: The Brand Who Cried Wolf. Deliver on Your Company’s Promise and Create Customers for Life.

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2689.73 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу The Brand Who Cried Wolf. Deliver on Your Company’s Promise and Create Customers for Life про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---

Книга: Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond, скачать, купить и читать.

Автор книги из жанра зарубежная деловая литература, реклама: Greg Holden, Anthony Borelli.

Идентификатор книги: 28969213.

  Краткое содержание бизнес книги: Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond.

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how. With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.

Как важна реклама в бизнесе?
Реклама это двигатель в торговле.
Узнаем все о рекламе.

• Купить книгу о рекламе за: 2236.96 руб.
• Купить книгу

Можете бесплатно прочитать онлайн отрывок книги в жанре   зарубежная деловая литература, реклама из серии   .
Купить, скачать и прочитать. Запомнить книгу Affiliate Millions. Make a Fortune using Search Marketing on Google and Beyond про рекламу.
Читаем и узнаем новое в книгах о рекламе.
Применяем на практике приемы и методы рекламы.

• Читать бесплатно фрагмент

---