Рубрика: Продакт-плейсмент, неявная реклама

Книги по Продакт-плейсмент в бизнесе. Product-placement это прием неявной рекламы

Скачать книгу Success Secrets of the Online Marketing Superstars бесплатно, читать книги онлайн Mitch Meyerson, Entrepreneur Press

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Книга: Success Secrets of the Online Marketing Superstars, скачать, купить и читать.

Автор книги из жанра product placement, интернет, интернет-бизнес: Mitch Meyerson, Entrepreneur Press.

Идентификатор книги: 51741503.

книга Success Secrets of the Online Marketing Superstars  Краткое содержание бизнес книги: Success Secrets of the Online Marketing Superstars.

Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет, интернет-бизнес.
Купить, скачать и прочитать. узнать новое в книге Success Secrets of the Online Marketing Superstars про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Guerrilla Marketing for Nonprofits бесплатно, читать книги онлайн Frank Adkins, Jay Levinson Conrad, Chris Forbes, Entrepreneur Press

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Книга: Guerrilla Marketing for Nonprofits, скачать, купить и читать.

Автор книги из жанра product placement: Frank Adkins, Jay Levinson Conrad, Chris Forbes, Entrepreneur Press.

Идентификатор книги: 51740879.

книга Guerrilla Marketing for Nonprofits  Краткое содержание бизнес книги: Guerrilla Marketing for Nonprofits.

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%–a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Guerrilla Marketing for Nonprofits про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Market Like You Mean It бесплатно, читать книги онлайн Al Lautenslager, Entrepreneur Press

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Книга: Market Like You Mean It, скачать, купить и читать.

Автор книги из жанра product placement: Al Lautenslager, Entrepreneur Press.

Идентификатор книги: 51741471.

книга Market Like You Mean It  Краткое содержание бизнес книги: Market Like You Mean It.

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Market Like You Mean It про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Taxpertise бесплатно, читать книги онлайн Bonnie Lee, Entrepreneur Press

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Книга: Taxpertise, скачать, купить и читать.

Автор книги из жанра product placement, бухучет / налогообложение / аудит: Bonnie Lee, Entrepreneur Press.

Идентификатор книги: 51740607.

книга Taxpertise  Краткое содержание бизнес книги: Taxpertise.

Taxpayer champion and enrolled agent Bonnie Lee puts the IRS under the microscope and uncovers proven methods, and surprisingly simple strategies to minimize your taxable income, maximize deductions, and, ultimately—add thousands back to your business’ bottom line! Do you owe an insurmountable sum to the IRS? Pay pennies on the dollar. Secret formula the IRS uses to determine an acceptable offer is revealed—Page 246 Save tax dollars simply by reorganizing your workspace—Page 17 Stuff tax dollars back into your pocket by fixing errors on your balance sheet—Page 50 Eat tax-free! Some meal expenses are 100 % deductible. Find out what qualifies—Page 56 Got a great hobby you’re turning into a bona fide business? Deduct the losses by following these guidelines—Page 99 Is your home office a red flag?—Page 107 You inherited Grandma’s house. Do you have to pay taxes on it?—Page 121 Can you write off your clothing?—Page 133 Under IRS audit? Learn “audit speak” to deal effectively with the IRS—Page 215

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, бухучет / налогообложение / аудит.
Купить, скачать и прочитать. узнать новое в книге Taxpertise про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Guerrilla Marketing in 30 Days бесплатно, читать книги онлайн Al Lautenslager, Jay Levinson Conrad, Entrepreneur Press

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Книга: Guerrilla Marketing in 30 Days, скачать, купить и читать.

Автор книги из жанра product placement: Al Lautenslager, Jay Levinson Conrad, Entrepreneur Press.

Идентификатор книги: 51741391.

книга Guerrilla Marketing in 30 Days  Краткое содержание бизнес книги: Guerrilla Marketing in 30 Days.

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Guerrilla Marketing in 30 Days про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Guerrilla Marketing in 30 Days Workbook бесплатно, читать книги онлайн Jay Levinson Conrad, Entrepreneur Press

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Книга: Guerrilla Marketing in 30 Days Workbook, скачать, купить и читать.

Автор книги из жанра product placement, малый и средний бизнес: Jay Levinson Conrad, Entrepreneur Press.

Идентификатор книги: 51740599.

книга Guerrilla Marketing in 30 Days Workbook  Краткое содержание бизнес книги: Guerrilla Marketing in 30 Days Workbook.

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, малый и средний бизнес.
Купить, скачать и прочитать. узнать новое в книге Guerrilla Marketing in 30 Days Workbook про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Tweet Naked бесплатно, читать книги онлайн Scott Levy, Entrepreneur Press

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Книга: Tweet Naked, скачать, купить и читать.

Автор книги из жанра product placement: Scott Levy, Entrepreneur Press.

Идентификатор книги: 51741327.

книга Tweet Naked  Краткое содержание бизнес книги: Tweet Naked.

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Tweet Naked про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу 80/20 Sales and Marketing бесплатно, читать книги онлайн Perry Marshall, Entrepreneur Press

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Книга: 80/20 Sales and Marketing, скачать, купить и читать.

Автор книги из жанра product placement, интернет-бизнес, логистика: Perry Marshall, Entrepreneur Press.

Идентификатор книги: 51741303.

книга 80/20 Sales and Marketing  Краткое содержание бизнес книги: 80/20 Sales and Marketing.

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, интернет-бизнес, логистика.
Купить, скачать и прочитать. узнать новое в книге 80/20 Sales and Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Pinterest for Business: The Basics бесплатно, читать книги онлайн Karen Leland, Entrepreneur Press

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Книга: Pinterest for Business: The Basics, скачать, купить и читать.

Автор книги из жанра product placement: Karen Leland, Entrepreneur Press.

Идентификатор книги: 51741287.

книга Pinterest for Business: The Basics  Краткое содержание бизнес книги: Pinterest for Business: The Basics.

Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This “short” is designed to acquaint you with the power of Pinterest.Topics covered include:• The ins and outs of signing up and getting started on Pinterest• Building boards that get noticed, drive traffic and convert fans into customers • How to become a content creator and curator• Strategies for creating an enthusiastic following• Best practices for engaging the Pinterest community• Pinterest etiquette

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Pinterest for Business: The Basics про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Quota-Busting Prospecting Skills бесплатно, читать книги онлайн Tom Hopkins, Made For Success Publishing

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Книга: Quota-Busting Prospecting Skills, скачать, купить и читать.

Автор книги из жанра product placement, техника продаж, управление продажами: Tom Hopkins, Made For Success Publishing.

Идентификатор книги: 55729155.

книга Quota-Busting Prospecting Skills  Краткое содержание бизнес книги: Quota-Busting Prospecting Skills.

Got a quota? If you're in sales, the answer had better be a resounding «Yes!» Real success comes from reaching beyond what others expect from you – you'll miss 100% of the shots you don't take. More than any other profession, being in sales means you need to know what you're aiming for in order to be successful. How do you perfect your prospecting skills and make it fun and profitable?

No one knows the answer to that question better than the legendary Tom Hopkins, who earned more than one million dollars in commissions during the first three years of his sales career. Over the course of the past 25+ years, he's been teaching others to do the same.

There are four precise categories that every prospect falls into. Do you know who can use for your product or service? Do you know which ones can afford it? Ignore these key points, and you will struggle. Use them correctly, and you can write your own ticket to close limitless sales – and have fun in the process!

In sales, time is your most valuable commodity, and wasting it is a very expensive lesson. Quota-Busting Prospecting Skills: Strategies to Make Prospecting Fun & Profitable teaches you just how to make the most of your time with a smile. Discover which prospects are qualified before you even approach them, and stack the deck in your favor. In this program, you'll learn the secrets to:

Finding the people to sell toLearning the nuances of Non-Referral prospecting Getting others to refer their friends to youFinding fortune and felicity with the phoneUsing Tom's timeless techniques, you can keep your pipeline full and bust all your quotas. Now you can build a strong, loyal customer base that promises both fun and fortune!

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, техника продаж, управление продажами.
Купить, скачать и прочитать. узнать новое в книге Quota-Busting Prospecting Skills про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.