Рубрика: Продакт-плейсмент, неявная реклама

Книги по Продакт-плейсмент в бизнесе. Product-placement это прием неявной рекламы

Скачать книгу Start Your Own Information Marketing Business бесплатно, читать книги онлайн Robert Skrob, Entrepreneur Press

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Книга: Start Your Own Information Marketing Business, скачать, купить и читать.

Автор книги из жанра product placement, логистика, малый и средний бизнес: Robert Skrob, Entrepreneur Press.

Идентификатор книги: 51741223.

книга Start Your Own Information Marketing Business  Краткое содержание бизнес книги: Start Your Own Information Marketing Business.

Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don’t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement, логистика, малый и средний бизнес.
Купить, скачать и прочитать. узнать новое в книге Start Your Own Information Marketing Business про Продакт-плейсмент в бизнесе.
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Скачать книгу No B.S. Guide to Marketing to Leading Edge Boomers & Seniors бесплатно, читать книги онлайн Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors, скачать, купить и читать.

Автор книги из жанра product placement: Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741159.

книга No B.S. Guide to Marketing to Leading Edge Boomers & Seniors  Краткое содержание бизнес книги: No B.S. Guide to Marketing to Leading Edge Boomers & Seniors.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and senior population quietly controls the majority of the deiscretionary spending and investing capability, so this is the roadmap to the money.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Guide to Marketing to Leading Edge Boomers & Seniors про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу No B.S. Trust Based Marketing бесплатно, читать книги онлайн Matt Zagula, Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Trust Based Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Matt Zagula, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741151.

книга No B.S. Trust Based Marketing  Краткое содержание бизнес книги: No B.S. Trust Based Marketing.

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized “millionaire maker,” Dan S. Kennedy, joined by entrepreneur and financial consultant, Matt Zagula, show you how to break down the barriers caused by the “trust no one” mantra invading every customer’s mind today.They deliver an eye-opening look at the core of all business—trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits.Covers• 8 ways to demonstrate trustworthiness to prospective clients• The #1 secret desire of today’s untrusting prospects—how to understand it, respond to it, and use it to transform marketing, prospecting, and presentations• How to avoid dumb mistakes that scream “salesman” to prospects• Why “Where can I find clients?” is the wrong question. The right question is: How can I construct a business persona and life so that clients seek me out, with trust in place in advance?• How to keep products, services and prospects away from the avalanche of competitive and confusing information online• The incorrect assumption that trust is built by imparting information and knowledge and a breakthrough technique to replace this mistake

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Trust Based Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Kickass Copywriting in 10 Easy Steps бесплатно, читать книги онлайн Susan M. Gunelius, Entrepreneur Press

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Книга: Kickass Copywriting in 10 Easy Steps, скачать, купить и читать.

Автор книги из жанра product placement: Susan M. Gunelius, Entrepreneur Press.

Идентификатор книги: 51741135.

книга Kickass Copywriting in 10 Easy Steps  Краткое содержание бизнес книги: Kickass Copywriting in 10 Easy Steps.

Don’t Just Say It – Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits.”Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively in a simple, step-by-step process. My advice? Buy this book–and read it twice!”—Dean Reick, direct marketing copywriter, DirectCreative.com” …Susan’s warm, engaging style and emphasis on real-world specifics will make even the most writing-phobic business owners feel more confident in their advertising efforts. Susan packs plenty of useful copywriting tools, illustrations, and checklists between the covers, too. Her full-featured 'Copywriting Outline' is surely worth the entire price of admission. Kick-ass Copywriting in 10 Easy Steps is a superb addition to any small-business owner's ready-reference shelf.”—Roberta Rosenberg, «The Copywriting Maven» and President, MGP Direct Inc. “Susan Gunelius has created a simple-to- understand guide to writing effective and hard working copy for nonprofessionals such as small-business owners and others who recognize they need to develop this essential skill to promote their business. Kick-ass Copywriting in 10 Easy Steps covers virtually every topic the aspiring copywriter needs to know, from the crafting of impactful copy, to where best to run it. Ms. Gunelius’ book should be on every small business owner’s bookshelf.”—George Parker, creative consultant, author of MadScam,and advertising blogger at Adscam and Adhurl

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Kickass Copywriting in 10 Easy Steps про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу No B.S. Grassroots Marketing бесплатно, читать книги онлайн Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press

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Книга: No B.S. Grassroots Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Jeff Slutsky, Dan S. Kennedy, Entrepreneur Press.

Идентификатор книги: 51741111.

книга No B.S. Grassroots Marketing  Краткое содержание бизнес книги: No B.S. Grassroots Marketing.

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.About the BookKennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.Features• Presents a marketing approach specifically engineered for small (local) businesses• Reveals 9 No B.S. inconvenient truths and how to implement them• Illustrates concepts with examples from practicing business owners• From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies• Identifies what’s wrong with traditional and new media advertising• Offers methodology to break free from ingrained tendencies and copycat marketing

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге No B.S. Grassroots Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Business Networking and Sex бесплатно, читать книги онлайн Hazel M. Walker, Frank J. De Raffelle Jr, Ivan Misner, Entrepreneur Press

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Книга: Business Networking and Sex, скачать, купить и читать.

Автор книги из жанра product placement: Hazel M. Walker, Frank J. De Raffelle Jr, Ivan Misner, Entrepreneur Press.

Идентификатор книги: 51741079.

книга Business Networking and Sex  Краткое содержание бизнес книги: Business Networking and Sex.

It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Business Networking and Sex про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу The Social Wave бесплатно, читать книги онлайн Starr Hall, Entrepreneur Press

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Книга: The Social Wave, скачать, купить и читать.

Автор книги из жанра product placement: Starr Hall, Entrepreneur Press.

Идентификатор книги: 51741063.

книга The Social Wave  Краткое содержание бизнес книги: The Social Wave.

Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact SEO • How to steer clear of social moves that could sink you• Wave tips: what to do when your social media isn’t working (or when you have a social media wipeout)If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period.– Charlie Walk, former president of Sony/EpicStarr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire. – Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company ‘The Social Wave’ is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it!– Jill Zarin, The Real Housewives of New York, Entrepreneur, PhilanthropistCoached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге The Social Wave про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Guerrilla Marketing on the Internet бесплатно, читать книги онлайн Mitch Meyerson, Mary Eule Scarborough, Jay Levinson Conrad, Entrepreneur Press

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Книга: Guerrilla Marketing on the Internet, скачать, купить и читать.

Автор книги из жанра product placement: Mitch Meyerson, Mary Eule Scarborough, Jay Levinson Conrad, Entrepreneur Press.

Идентификатор книги: 51740927.

книга Guerrilla Marketing on the Internet  Краткое содержание бизнес книги: Guerrilla Marketing on the Internet.

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams—all while saving time and money! This complete Guerrilla Marketing online guide includes: • The 10 most effective Guerrilla strategies • Case studies of the five greatest online Guerrilla Marketing campaigns • How to create a high-impact website on a budget • Low-cost tactics for maximizing traffic • The 12 biggest internet marketing mistakes and how to avoid them • Creative tactics and cutting-edge tools that inspire customers to take action • Essential information on cutting-edge technology

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Guerrilla Marketing on the Internet про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Guerrilla Social Media Marketing бесплатно, читать книги онлайн Jay Levinson Conrad, Entrepreneur Press

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Книга: Guerrilla Social Media Marketing, скачать, купить и читать.

Автор книги из жанра product placement: Jay Levinson Conrad, Entrepreneur Press.

Идентификатор книги: 51740895.

книга Guerrilla Social Media Marketing  Краткое содержание бизнес книги: Guerrilla Social Media Marketing.

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Guerrilla Social Media Marketing про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.

Скачать книгу Success Secrets of the Social Media Marketing Superstars бесплатно, читать книги онлайн Mitch Meyerson, Entrepreneur Press

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Книга: Success Secrets of the Social Media Marketing Superstars, скачать, купить и читать.

Автор книги из жанра product placement: Mitch Meyerson, Entrepreneur Press.

Идентификатор книги: 51740887.

книга Success Secrets of the Social Media Marketing Superstars  Краткое содержание бизнес книги: Success Secrets of the Social Media Marketing Superstars.

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Что такое Продакт-плейсмент? Продакт-плейсмент — это прием неявной рекламы.
Узнаем все о Продакт-плейсменте из книг.

Можете бесплатно прочитать онлайн отрывок книги в жанре product placement.
Купить, скачать и прочитать. узнать новое в книге Success Secrets of the Social Media Marketing Superstars про Продакт-плейсмент в бизнесе.
Читаем, узнаем и применяем на практике Продакт-плейсмент в своем бизнесе.
Учимся, создаем используем Продакт-плейсмент.